Batman Begins Breaks IMAX Record

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Batman Begins set the record for IMAX's biggest five day opening plus more.

IMAX Corporation and Warner Bros. Pictures today announced that "Batman Begins: The IMAX Experience" debuted with record breaking box office results and outstanding moviegoer response this past weekend. The digitally re-mastered IMAX release of Batman Begins set the record for IMAX's biggest five day opening, with estimated domestic grosses of $3.16 million, as well as the highest grossing opening day for a Hollywood simultaneous release, at approximately $754,000.

"The strong opening weekend performance of 'Batman Begins: The IMAX Experience' is a testament to what a fantastic film this is, how ideally suited it is for IMAX's format, and the outstanding job Warner Bros. Pictures has done in promoting it," said IMAX Co-Chairmen and Co-CEOs. "The strong word of mouth coming out of the first weekend leads us to believe this film will be a significant draw for the IMAX theatre network all summer. Just as 'The Polar Express' excited audiences in IMAX® 3D, we feel 'Batman Begins' in IMAX's format will bring in incremental 2D audiences eager to pay a premium price for The IMAX Experience®."

"We couldn't be more pleased with the results from the opening weekend," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "'Batman Begins' showed increasing momentum in both IMAX and 35mm theatres over the course of the five-day opening, and when coupled with great reviews and excellent consumer exits, we look forward to a long, successful run."



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TheFilmProphet
6/20/2005
Source: SHH

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