BOX OFFICE: Advance Ticket Sales For BATMAN v SUPERMAN Show It Outpacing THE AVENGERS, DEADPOOL, More
We're less than two weeks away from the release of Batman v Superman: Dawn of Justice, but it's already taking aim at a massive opening weekend in North America. Is it about to top The Avengers?
Deadline reports that advance ticket sales for Batman v Superman: Dawn of Justice are currently outpacing The Avengers, Furious 7, and Deadpool. It's thought that it may have sold as many as $25 million worth of tickets already, a similar figure to The Dark Knight Rises, a movie which opened with over $160 million in 2012. The trade currently estimates that it will debut with $140 million domestic and upwards of $340 million globally, but those are very early numbers which could (and likely will) change drastically over the next few weeks.
"As expected, Batman v Superman: Dawn of Justice is anticipated by the fan male audience," said Movio Co-Founder and Chief Executive Will Palmer. "The audience profile is 78% male, massively over indexing between age 14-49. This is your avid opening weekend audience with some 70% attending films during opening week, spending 3.2 times more than the typical US moviegoer." Interestingly, Deadline mentions that it's currently attracting the same sort of audience Jurassic World did. Does than mean we'll see it do similar numbers? It's too soon to say, but things are definitely looking good.