RUMOR: WB To Release Extended R-Rated Version Of BATMAN V SUPERMAN In Theaters To Boost Box Office Total
A new rumor asserts that Warner Bros. is currently deciding whether to release the 3-Hr Ultimate Edition of Batman v Superman: Dawn of Justice in theaters in an effort to get the film's gross to $1 billion.
It currently looks as if Batman v Superman: Dawn of Justice will fall a little short of the $1 billion box office mark. However, a new rumor from Heroic Insider states that Warner Bros. is currently mulling whether to release the 3-hr director's cut in theaters, just before the Ultimate Edition is made available on home video. This move would pretty much guarantee that Batman v Superman crosses the $1 billion mark at the global box office as the same number of rabid fans who lined up to see DC Comics' Trinity grace the screen together for the first time are likely to let curiosity get the better of them and purchase tickets for the 3-hr director's cut.
Do you think this strategy by Warner Bros. would hurt or help home video sales? From what we've seen of deleted scenes and heard from Zack Snyder in post-release interviews, the extended cut definitely pieces together some of the plot holes in the theatrical cut.