In an effort to convince hard-nosed Australians that its new Raspberry Ale is "anything but sweet," Jamieson's is promoting the new beer with an ad campaign featuring "Ho White" and her seven "filthy" dwarves, an obvious take-off of Marvel Comics-owner Disney's classic Snow White characters.
Apparently, Disney is aware of the campaign and reps for Jamieson have confirmed that they have had "a little bit of contact" with the House of Mouse. It's unclear whether the beers will be recalled and relabeled, but the artwork has already disappeared from the Jamieson website.