According to the Wrap, Marvel's Guardians Of The Galaxy is "
a viral smash", ever since it's debut last night on the Jimmy Kimmel show according to a survey by social media research firm Fizziology.
After debuting Tuesday on “Jimmy Kimmel Live!,” the footage for the upcoming outer space adventure attracted 88,000 mentions across Twitter, Facebook and various blogs in a 12-hour period between 11 p.m. EST until 11 a.m. EST. By way of contrast, in the first 24 hours following their trailer debuts, “Man of Steel” attracted 75,000 social mentions, and “The Amazing Spider-Man 2″ inspired 96,000 mentions — and those were released at a reasonable hour.
“The Guardians of the Galaxy” trailer has drawn more than 4 million views on “Jimmy Kimmel Live!’s” YouTube page.
“The reaction was giddy,” Ben Carlson, president and co-creator of Fizziology, said. “I think a lot of people didn’t know how the film was going to work, it’s five superheroes and one of them is a raccoon and another is a tree. But they nailed the tone. It was light and fun and full of action and you see that reflected in the social media reaction.”
Carlson’s description of the film’s off-beat appeal is accurate. “The Guardians of the Galaxy” centers on a cadre of intergalactic misfits, one of whom is a raccoon adventurer named Rocket (voiced by Bradley Cooper) and another is a tree-like creature called Groot (vocal honors come courtesy of Vin Diesel). Rocket Raccoon was mentioned in 3 percent of conversations, while Groot was only brought up in 1 percent of the social media back-and-forth. But those characters weren’t generating the lion’s share of buzz.
It seems like the trailer did it's job and is being well received. A lot is riding on this movie since it's Marvel Studio's first Non-sequel and it's a brand new franchise. What did you guys think of the trailer? Are you surprised by this news? Leave your thoughts down below.
Marvel’s Guardians of the Galaxy expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits–Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Peter discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand - with the galaxy’s fate in the balance. Marvel’s Guardians of the Galaxy is presented by Marvel Studios and stars Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper as the voice of Rocket, Vin Diesel as the voice of Groot, Lee Pace, Michael Rooker, Karen Gilian, Djimon Hounsou with John C. Reilly, Glenn Close as Commander Rael and Benicio del Toro as The Collector. Distributed by Walt Disney Studios Motion Pictures, the film opens August 1, 2014.