Source: Stan Lee
Said Stan Lee,
"Wotta day! I visited Sony studios where they’re shooting the great new Spider-Man movie and met with producer Avi Arad. But even though we’re pals, I couldn’t convince him to make my cameo any bigger!"
It's also interesting to note the gigantic "purple" [or blue according to some of you CBMers] screen behind Stan and Avi. Doing some quick research, I learned that filmmakers use whatever color is not heavily featured in the costumes for the color of the screen, so might the use of the purple be due to the fact that they're shooting a Lizard focused scene here?
The Amazing Spider-Man is an upcoming American superhero film directed by Marc Webb based on the comic book of the same name starring the fictional superhero, Spider-Man. It is the fourth Columbia Pictures film based on that Marvel Comics character, and the first film in a rebooted Spider-Man film franchise. The cast includes Andrew Garfield as Peter Parker, Emma Stone and Rhys Ifans, Gwen Stacy and Dr. Curt Connors, respectively. The film will portray Peter Parker as he is developing his super powers in high school.
The film's development began simultaneously with Sony announcing the cancellation of Spider-Man 4. Opting for a reboot rather than another sequel, the studio announced a July 2012 release date for what was now titled The Amazing Spider-Man. James Vanderbilt was hired to write the script while Alvin Sargent and Steve Kloves helped fine-tune the script. Filming started in December 2010 in Los Angeles before moving to New York City with the help of RED Epic camera. The film entered post-production in April 2011.
The Amazing Spider-Man is scheduled to be released in 3D and IMAX 3D on July 3, 2012. A video game tie-in is being developed and sequels of the film are being planned for release.