Last week, a Twitter account (@markofspiderman) and website (www.markofthespider-man.com/) were set up as part of a mysterious viral campaign for The Amazing Spider-Man. Coordinates were sent out for locations in Atlanta, Denver, Los Angeles, New York, Phoenix and Seattle, leading fans to a backpack belonging to Peter Parker which was full of mysterious objects and clues.
Yesterday saw the six clocks which were featured beneath screens of static on the "Mark of the Spider-Man" website finally reach their countdown, leading to an update with the following message.
So, you’ve found us. If you support us, if you support Spider-Man, now is your time. Follow the Twitter accounts of our operatives in each of these cities. They’ll tell you where to go to uncover the next step. For this pursuit we ask that you please be over the age of 18. Be safe, and good luck. We’re counting on you.
Six more Twitter accounts then appeared for each of the cities and clues were sent out via them all, leading participants (five in each location) to packages containing "For Your Eyes Only" instructions, a cell phone and two black hoodies with the new logo for the movie on the front. Also included was this message.
Keep this cell phone fully charged and within reach at all times. We’ll be contacting you with further instructions. In the meantime, find a friend you can trust. We need you both, remember, you must be 18 or older. And keep a handle on the hoodies, you’ll be needing them. Every hero needs a neighbourhood. We are the neighborhood. Show your support.
Once the 30 packages were secured in all six cities, the "Mark of the Spider-Man" website received yet another update.
All operatives have been selected and are standing by for further communication. Stay vigilant, we will be in touch over the next couple of days. #markofthespiderman
After the various sneak peek screenings across the world were revealed by projections in cities like London, Los Angeles and Rio, it would appear that a viral campaign will continue to play a big role in Sony's promotion of
The Amazing Spider-Man. So, what's next? Stay tuned to CBM for updates and be sure to let us know whether you were involved with this viral by sounding off with your comments in the usual place.
STARRING:
Andrew Garfield as Peter Parker/Spider-Man
Emma Stone as Gwen Stacy
Rhys Ifans as Curt Connors/The Lizard
Martin Sheen as Uncle Ben
Sally Fields as Aunt May
Denis Leary as George Stacy
RELEASE DATE: July 3rd, 2012.