It's no wonder that a lot of fans have responded with "Who?!" to most of the recent Marvel NOW! creative team announcements. The publisher (and DC to a lesser extent) have seemingly alienated a lot of A-List talent over the past few years as some of their best known writers and artists have left to focus on creator owned work. Well, you can add another casualty to the list as Greg Rucka has revealed in an interview with Mark Millar’s CLiNT (helpfully transcribed by Bleeding Cool) why he no longer has any interest in lending his writing talents to Marvel OR DC. You can read more by clicking on the link at the bottom of this page.
I’ve reached the end of my Work For Hire rope. I’m enjoying The Punisher, but that’s not mine, it’s Marvel’s, and l knew that going in. I have spent a lot of my comics career in service of other masters, – and I’ve had enough of that for now. I’m sick to death of the way the Big Two treat people.
I gave seven very good years to DC and they took gross advantage of me. That’s partially my fault, but not entirely. At this point, I see no reason why I should have to put up with that, I can sink or swim on my own.
You are seeing a grotesque Hollywoodisation of the two main companies. There was at least a period where I felt that the way they wanted to make money was by telling the best story they could; now the quality of the work matters less than that the book comes out. There is far less a desire to see good work be done.
Dan DiDio has gone on record, and this is the same man that said Gotham Central would never be cancelled as long as he was there, telling people what a great book Gotham Central was, but it never made any money.
Well, take a look at your trade sales! That book has made nothing but money as a trade. What I’m now being told is, ”lt was never worth anything to us anyway.”So, you know what? They can stop selling the Batwoman: Elegy trade and stop selling the Wonder Woman trades and everything else I’ve done, because clearly I’ve not done anything of service and those guys aren’t making any money off me.
Right now, where the market is, I have no patience for it.
My run on Punisher ends on #16, and we are then doing a five-issue mini called War Zone and then I’m done. That’s it! The Powers-That-Be at Marvel, without talking to me, decreed that he’s going to join a team on another book.
That’s their choice, they own him, but I don’t have to be happy about it. I am glad I had the opportunity to work on the character and I’m proud of the work I’ve done.
Despite what the publishers say, their interest in the talent is minimal now, the interest is only in promoting the financial worth of their properties. That was not the case as of two or three years ago, when there was an ‘Exclusives war’, but that’s all gone by the wayside now. Ultimately, they are saying, “We don’t need you,’ because they can get a million more just like you.
For every person who passes on the opportunity to write Spider-Man or Superman, I guarantee there are 5000 hungry writers who would give their eye-teeth to do it. But just because they want to do it, it doesn’t mean they are capable of doing it. It comes down entirely to Warner Bros. realising what they owned but had not exploited. At the end of the Harry Potter franchise, they went “Oh, crap, we need something else fast’, looked over at Marvel’s very very successful film program.
DC are playing catch up with Marvel, because of things like The Avengers breaking six hundred million domestic. That’s a lot of money, I don’t begrudge Warner Bros wanting to make bank it would be like blaming a shark for eating, but l do think that the pursuit of that financial windfall bears a detrimental effect on the creative and artistic side.
For those of you have been reading Rucka's incredible run on
The Punisher, it definitely seems out of character for Frank Castle to join a team such as the Thunderbolts. Of course, a flashy book like that will more than likely sell a little better; what a sad state of affairs! Regardless, this says a lot about how money has become the main priority over quality storytelling.
Avengers Vs. X-Men is, in my opinion, the perfect example of that as are the ridiculous number of Avengers-themed comics on sale this Fall as a part of the Marvel NOW! relaunch. What do you guys think about Rucka's comments? Sound off with your thoughts in the usual place.