After parting ways for The Avengers last year, the hotly-anticipated Iron Man 3 movie will not only temporarily reunite Robert Downey Jr’s Tony Stark with his Malibu mansion, but also his original trademark vehicle: the Audi. As seen in the newest trailer, Stark will get behind the wheel of a 2012 Audi e-tron, the German automaker’s first electric car, but not just for product placement. Variety reports that “Marvel was looking for a car partner that could provide a hybrid or electric-powered convertible for the movie since the drop top plays a significant role in the script.” How major that role is, is unknown, but the latest Iron Man 3 still showcases the marketing deal.
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Along with everything else at Tony Stark’s seaside Malibu mansion, The Mandarin’s attack will see Stark’s new electric-powered Audi tumbling into the Pacific ocean, as framed in the latest trailer. Therefore, its supposed significant role should play out early on in the film. However, there was a description for a tie-in Hasbro Battle Vehicle that suggested “Tony Stark’s stylish ride launches your Iron Assembler figure out of the front, mimicking a scene from the movie.” What do you think?
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Marvel Studios’ “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968. “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures & DMG Entertainment. Marvel Studios’ President Kevin Feige is producing & Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee & Dan Mintz are executive producers. The film hits May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures. Marvel Studios will also release “Thor: The Dark World ” on November 8, 2013; “Captain America: The Winter Soldier” on April 4, 2014; “Guardians of the Galaxy” on August 1, 2014; the sequel to “Marvel's The Avengers” on May 1, 2015; and “Ant-Man” on November 6, 2015!