SDCC 2013: HASBRO to Rebrand Marvel Universe Toy Line as 'AVENGERS' Line

SDCC 2013: HASBRO to Rebrand Marvel Universe Toy Line as 'AVENGERS' Line

Hasbro's booth was packed during last night's 2013 San Diego Comic-Con Preview Night (no surprise). New info is now available about the Marvel Universe toy line and check out some display pics...

By TheDailySuperHero - Jul 18, 2013 06:07 AM EST
Filed Under: Merchandise




Every year Hasbro puts together a fantastic 3 3/4-inch Marvel Universe action figure display. Some are older figures while others are newer and then some 6-inch and Build-A-Figures are mixed in to give some scale to the action scenes on display.

However, fans of the Marvel Universe toy line will be sad to hear that the toy line will be canceled. But that's only part of the news. While the toy line will be canceled, it will also be rebranded simply as the 'Avengers' toy line with the same look, articulation and size of the Marvel Universe line. This will happen sometime in 2014-ish, per a Hasbro booth representative.

In the meantime, check out the pictures of Hasbro's amazing Marvel Universe figure display.






























































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TheGambitFreak
TheGambitFreak - 7/18/2013, 6:53 AM
Yeah, I collected an assload of this series for awhile. But sadly I just don't have room for them anymore. I gotta sell 'em. Hopefully I'll get something out of them. Gotta few rare ones.
ThomasRochester
ThomasRochester - 7/18/2013, 6:56 AM
Who is holding the Scepter from Avengers in the second and third pics??
BANEofExistence
BANEofExistence - 7/18/2013, 6:56 AM
Nice to see the Spiderman 3 Sandman thrown in there :p
Teo
Teo - 7/18/2013, 7:00 AM
hulk has no panties.
Comedian666
Comedian666 - 7/18/2013, 7:02 AM
All I need to see are Devil Dinosaur and Fin Fang Foom. When the hell are those going to be available so you can take my money?!?
LEVITIKUZ
LEVITIKUZ - 7/18/2013, 7:04 AM
TOYS!!!!!!!!!!!!!!!!!!!!!!!!!!!!
FirstAvenger
FirstAvenger - 7/18/2013, 7:07 AM
Action figures!
number1hero
number1hero - 7/18/2013, 7:08 AM
They used to be affordable... but now 9.99 for a 3" figure...Noooooooooo thank u..
maryboo
maryboo - 7/18/2013, 7:09 AM
^^^Projecting his own lack of sex and insecurities^^^
thebamf
thebamf - 7/18/2013, 7:10 AM
@ThomasRochester
it looks like Adam Warlock
LEVITIKUZ
LEVITIKUZ - 7/18/2013, 7:12 AM
Can someone tell me what is the red T-Rex?
ekrolo2
ekrolo2 - 7/18/2013, 7:12 AM
Might as well rebrand your whole company into AVENGERS since everything youre doing these days is just pandering to the people who watched Avengers.
BlackFlash
BlackFlash - 7/18/2013, 7:13 AM
Yeah that's Adam Warlock
marcel
marcel - 7/18/2013, 7:15 AM
Lol maryboo's a dude
BlackFlash
BlackFlash - 7/18/2013, 7:15 AM
@Levi, thats Devil Dinosaur
chrismyers
chrismyers - 7/18/2013, 7:27 AM
Good- Namor coming out the water, kitty pryde phasing throuth the wall

Bad- Hulk has his penis out
AvatarIII
AvatarIII - 7/18/2013, 7:34 AM
That's a lot of Ultrons.
TelaVizion
TelaVizion - 7/18/2013, 7:36 AM
Toooooooooooth!!!!!

And yesss to that beautiful pic above =)
marcel
marcel - 7/18/2013, 7:38 AM
Finkle is Einhorn
marcel
marcel - 7/18/2013, 7:39 AM
Einhorn is Finkle
LEVITIKUZ
LEVITIKUZ - 7/18/2013, 7:40 AM
Is there a Trevor figure?
ComicFan1134
ComicFan1134 - 7/18/2013, 7:42 AM
Good God!! There's Too Much Going On In These Pics,Dammit!
LEVITIKUZ
LEVITIKUZ - 7/18/2013, 7:44 AM
Yea there's so much destruction going on in these photos.

I don't approve of toys being a part of this much destruction for kids.
616
616 - 7/18/2013, 7:45 AM
these are my babies...
ablee337
ablee337 - 7/18/2013, 7:54 AM
@ TheGambitFreakIsBatmanOfCBM

Which rare MU figures are you going to sell???

I'm interested in buying them if the price is right.
joniegogo84
joniegogo84 - 7/18/2013, 7:57 AM
they should return them back to toy biz..
EpitomeofAwesome
EpitomeofAwesome - 7/18/2013, 8:04 AM
@Karl LOL I have that Superman Returns figure. Shit movie, good figure.
JettJagguarrr
JettJagguarrr - 7/18/2013, 8:16 AM
I'm still cracking up with that pic of She Hulk standing over Abominations beaten down azz!! LOL!!
ablee337
ablee337 - 7/18/2013, 8:22 AM
@Jett
I think it's The Absorbing Man, not Abomination, but yeah that is awesome.
DangerRoom
DangerRoom - 7/18/2013, 8:28 AM
That's actually gonna get me into collecting toys again even LESS.
druzod2501
druzod2501 - 7/18/2013, 8:33 AM
Just when I think I'm done, my collection can't get any bigger, they pull some shit to suck me back in.

Not a fan of losing Marvel Universe, one of the most unnecessary retarded things I've read today
HelaGood
HelaGood - 7/18/2013, 8:45 AM
SOOOOO MUCH AWESOMENESS!!!! GoG toys!!!!!!
ThomasRochester
ThomasRochester - 7/18/2013, 8:48 AM
@shawnb and @BlackFlash thanks, I was thinking that's who it was. I wonder if that has any significance with MCU, or just interesting weapon choice
figuresmaniac
figuresmaniac - 7/18/2013, 8:58 AM
@jettJagguar
Absorbing Man
figuresmaniac
figuresmaniac - 7/18/2013, 9:00 AM
Marvel, get all your licenses back and make this movie....
TheAbomination
TheAbomination - 7/18/2013, 9:03 AM
Dat Dr. Strange.
SeaSerpentine
SeaSerpentine - 7/18/2013, 9:16 AM
Devil Dinosaur is a repainted "Jurassic Park III" T-rex.
jambabeanjuice
jambabeanjuice - 7/18/2013, 9:23 AM
That girl with the pile of Starwars toys needs to be rimmed!
I WANT THAT DEVIL DINOSAUR FIGURE!
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