A report that "Pacific Rim" was going to be a full-fledged box office flop prompted Warner Bros. and Legendary Pictures to kick the film's marketing efforts into overdrive. But was it enough? Initially, the film was said to be tracking for an opening-weekend domestic-total of $25 - $30M. Not good considering "Pacific Rim's" estimated $180-$200M price tag. As recent as today, predictions have come in that the film will earn $44M or as high as $66M this weekend. In yesterday's midnight showings, the film earned nearly $4M dollars which was on par with "World War Z"; a film that went on to earn $66M at the US box office in its first week of release.
True, box office predictions for "Pacific Rim" have been all over the place, varying to large degrees depending on which trusted source you're reading. In comparison, tracking for "Grown Ups 2" has remained relatively solid at $40M. But to be fair, these wildly varying figures are due to the fact that "Pacific Rim" is a new property, based on an original idea without a comic book, video game or novel to establish pre-existing brand awareness. Analysts really have no idea what the film's true earning potential is and are guessing more so than usual. To that end, do you think you can make a better prediction than the experts? What do you think the final tally will be for "Pacific Rim" on Monday?
RELATED CONTENT:
Twitter Buzz: PACIFIC RIM
Twitter Buzz: 'PACIFIC RIM' Pt. 2
PACIFIC RIM' Star Idris Elba On Kaijū's, Stacker Pentecost And Guillermo del Toro
Running Time: 2 hrs 11 min (rumored)
Release Date: July 12th, 2013 (USA)
MPAA Rating: PG-13
MPAA Rating:Charlie Hunan, Idris Elba, Rinko Kikuchi, Charlie Day, Ron Perlman
Directed by: Guillermo del Toro
Written by: Travis Beacham
"When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse."
About The Author:
CBM writer for a decade+.
Follow MarkJulian on:
