Watch: "What The Heck Happened To Movie Trailers?"

1st!

Movie trailers are better now than they ever were before.

30 seconds is too short for a trailer. Works well for TV spots but I'd rather something a bit longer. I think 1 minute and 30 seconds should be the max time limit.

I agree with everything but the New Godzilla statement, If showing destruction in the trailer gives away the fact that theres destruction in Godzilla, then youve never watched godzilla, plus they havent giving away anything about the new monsters, only online leaks have done that. We havent seen any monster fights and only 2 or 3 shots of godzilla getting shot with missiles. so ya, im going to have to disagree that they have shown too much for Godzilla

I enjoyed movies like ASM2, Man of steel, but I would have loved them and not have mixed feelings about them if they had not [frick]ed up the marketing by showing too much. ASM2 marketing may seem like a success to sony but the fact is they are slowly killing themselves. Hey, I know that i should stay away from trailers and tv spots and clips but they keep shoving them on my face. Expectations rise and then the movie seems underwhelming and I hope sony fail in every franchise they have. ( i dont mind that they have the rights to spidey but I hope they lose them because of this marketing shitstorm.

I don't know, I think sometimes this guy is right in all aspects but I think it depends on the movie. 30 second trailers wouldn't work for some movie and it might work for some. Movies are so much longer than they use to be that if you only showed 30 seconds of a 2 and a half hour movie the studio wouldn't pull in most of the public!

I agree with most of this but that last minute of the video lost me 30 sec trailers would be lame

You guys are idiots.

I am really tired of the "Inception" horns in so many trailers. It's just cring inducing every time the use it.

Trailers shows 80% of da movie...


True

Anyone notice all the comedies with bold red letters and white background in the posters and titles in the trailers.

What the Firg?

Thanks Firg! You're still as sexy as a kiwi to me ;)

I thought the horn thing started with Alien not Inception?

I think one of the best movie trailers I've ever seen was the one for Super Troopers. Almost the entirety of that trailer was taken from the opening scene of the movie (there were some bits added later though). But you really didn't know what you were getting until you got to the theater. I thought that worked pretty well.

Personally I think a better way to do a trailer is to have the director and cast shoot a scene that isn't actually in the movie. Make it like a prequel scene or scene that could be in the movie (not something COMPLETELY misleading as alluded to in this video) . Point is make it a scene that says what this movie is about solely in terms of the characters playing off one another. This would be easier for comedies and dramas, obviously, but I think it could work for action flicks too. If it's an action movie, make that scene an action sequence. But you should be able to sell a movie based on the strength of the characters or something that encapsulates the premise of the movie in one 90 second sequence - a visual elevator pitch.

yeah i get it, it's true the trailers do tend to give a little tooo much away, but they're f*cking awesome, LOL

Yes, trailers are too long and many give away too much. Most action film trailers show the key scenes including parts of the final confrontation. I like being surprised about the final confrontation instead of already knowing where and how it is going to happen. That is more annoying than anything. I tend to only watch the first trailer now. Back in the day, trailers gave you enough to be curious instead of throwing the whole kitchen sink at you.