REAL LIFE: Hospital Rebrands Kid's Chemotherapy As DC Comics "Superformula"

REAL LIFE: Hospital Rebrands Kid's Chemotherapy As DC Comics "Superformula"

In an effort to make chemotherapy a little easier on children, A.C. Camargo Cancer Center in São Paulo has combined a rebranding of the chemo cases with comic books depicting the superheroes going through similar treatments as the kids. Read on for more..

News
By MarkCassidy - Jun 02, 2013 10:06 AM EST
Filed Under: Other
Source: Via io9



The cancer center is partnered with ad agency JWT, which actually works with Warner Bros. The chemo cases have been superhero-ized with various DC character logos, and comic books will be given to the patients featuring stories where the heroes go through something similar to cancer, and receive the same treatment.




David Zaslav Received Raise Of Millions Despite WB's Hard Times
Related:

David Zaslav Received Raise Of Millions Despite WB's Hard Times
SPIDER-MAN: BRAND NEW DAY - Mr. Negative Speculation Mounts Following Comments From Actor Stephen Oyoung
Recommended For You:

SPIDER-MAN: BRAND NEW DAY - Mr. Negative Speculation Mounts Following Comments From Actor Stephen Oyoung

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

Do you have what it takes to write for us?
Want to contribute?
1 2
QuietStorm
QuietStorm - 6/2/2013, 10:35 AM
Anybody having CBM issues? I can't view the website through my wifi but on the 4G on my phone it's good to go. Did I mess up Big G? Been that way since Friday night. My IP address bring up a red flag?
iPaul
iPaul - 6/2/2013, 10:41 AM
That's really nice of them.
AsianVersionOfET
AsianVersionOfET - 6/2/2013, 10:45 AM
@QuietStorm, it's been acting up on my phone too. Anyways, this is so cool. As sad as this is, it makes me so happy there's people out there like this, making it easier on these poor children. Those people and the children are the real superheroes.
jlabatman
jlabatman - 6/2/2013, 10:47 AM
Great story, glad to see this!
Bread
Bread - 6/2/2013, 10:47 AM
@QuietStorm, for a while now, I haven't been able to log in on my iPhone.
MARV3L
MARV3L - 6/2/2013, 10:48 AM
Best post of the day!

Awesome story... putting Superheroes to actual good use where they are helping kids learn and come to terms with cancer. More projects like this need to happen in life!

Whoever dropped the 'p'bomb with the first comment on this article is an absolute tw*t.
QuietStorm
QuietStorm - 6/2/2013, 10:51 AM
Thanks for the input guys.


And this is awesome, my wife is a nurse and she's been trying to get her hospital to let them wear super hero scrubs on her floor.
MarkV
MarkV - 6/2/2013, 11:01 AM
Really tugs at your heart strings. Having a child with a life threatening condition is on of the most painful things a parent can go through.
Tony93
Tony93 - 6/2/2013, 11:02 AM
this would really help with the kids mentally
ManofSteel23
ManofSteel23 - 6/2/2013, 11:06 AM
this is pretty cool :)
AreTudaEDub
AreTudaEDub - 6/2/2013, 11:12 AM
I really gotta say...I love DC/Wb for doing this. First with their hunger initiative with the Justice League, the themes to the Movies (V for Vendetta, TDK and MOS), and now this. It really give the comic book industry a new level of credibility as its no longer "children entertainment". They are very aware of their responsibility with these iconic characters. They are meant to be inspirational not just to children but for all of us.
113
113 - 6/2/2013, 11:13 AM
This is so awesome. Really incredible, yet simple, idea.

Well done!
NeoBaggins
NeoBaggins - 6/2/2013, 11:15 AM
Amazing. I can't imagine how strong these kids have to be, but as a kid, this would definitely make things a little brighter for me. That artwork/animation was dope too. Were those actual DC guys? Guess they'd have to be, drawing DC characters in a commercial capacity. doi
boulton666
boulton666 - 6/2/2013, 11:21 AM
I don't know about this. I get the idea behind it, and I guess it's kind of cute, but when the "Superman juice", ends up giving you the power of constant illness, fatigue, puking all day, inability to eat, and hair loss, that's gonna be a little hard to explain to your kid.
I would like to see superhero licensed orthopedic products though. Like Superhero themed wheelchairs, walkers, artificial limbs, eye patches, cast covers, etc.
Asterisk
Asterisk - 6/2/2013, 11:23 AM
An interesting and sweet idea, to be sure. Let's just hope no kids want Rorschach or Dr. Manhattan labelled ones, however.
campblood
campblood - 6/2/2013, 11:52 AM
i support anything to give these kids strength. more important mental strength

I see how pancreatic cancer is effecting my mother and I can only imagine a child going through that
Brainiac13
Brainiac13 - 6/2/2013, 12:00 PM
Amazing thing! DC characters giving hope in spirit to the suffering.

Cool.
DudeGuy
DudeGuy - 6/2/2013, 12:17 PM
That's awesome!
lucio7lopez
lucio7lopez - 6/2/2013, 12:33 PM
Awesome. Justice League help this children to surpass their hard ill. Fight the cancer with a brave spirit, with the mind and with hope. This is to be a real hero to me.
inkslinger616
inkslinger616 - 6/2/2013, 12:36 PM
Spectacular work for DC and the hospitals involved. I really love this.
LEVITIKUZ
LEVITIKUZ - 6/2/2013, 1:05 PM
Do they come in Martian Manhunter?

;P

Great idea. Love it and support it.
MilitaryStormtrooper
MilitaryStormtrooper - 6/2/2013, 1:25 PM
This brought tears to my eyes. Glad to see the kids happy!
Greengo
Greengo - 6/2/2013, 1:26 PM
Well their hearts are in the right place but @boulton brings up some valid points.
AnakinsTwin
AnakinsTwin - 6/2/2013, 1:31 PM
Awesome story RorMachine!!!
xRelentlessx
xRelentlessx - 6/2/2013, 1:38 PM
I'm not crying...just got a twig in my eye ._.
unknownfacts
unknownfacts - 6/2/2013, 1:39 PM
Nice to see heroes being used to give hope and insparation.Good job WB/DC
GammaVerve
GammaVerve - 6/2/2013, 1:41 PM
That's great!
TheAmazingSpidey63
TheAmazingSpidey63 - 6/2/2013, 1:45 PM
These people's hearts and minds are in the right place for doing this, and I hope they continue to do more of this with other projects. The children in such a situation such as getting chemotherapy need things like this to keep their hopes.

May God be with these children's soul and hearts, and may He be with the children's parents, as well. I can't imagine the pain and the suffering that they go through. My thoughts and prayers go out to them, and I thank the people for putting this project together. God bless them.



Stay EPIC and God bless, my friends...
MotionPictureFilms
MotionPictureFilms - 6/2/2013, 2:12 PM
Incredible
TheOneAboveAll
TheOneAboveAll - 6/2/2013, 2:46 PM
One of the reasons we need superheros, they inspire good in people and can inspire hope.
SnapperCarr
SnapperCarr - 6/2/2013, 2:54 PM
A great idea.
Hero020200
Hero020200 - 6/2/2013, 3:00 PM
Amazing
CPBuff22
CPBuff22 - 6/2/2013, 3:05 PM
Finally something WB & DC did that I approve of. I'd say Marvel should jump on board too but they don't have very good history with medical formulas (Hulk, Lizard, Morbius,Red Skull, Etc)
OrgasmicPotatoe
OrgasmicPotatoe - 6/2/2013, 3:06 PM
The thought is amazing. Though i'm wondering if it's such a good idea to go out of our way to make children believe these things.

Maybe i'm just not a kid enough and a bit paranoid. In the end, if it helps them, good !
write33
write33 - 6/2/2013, 3:16 PM
fantastic story; i hope more hospitals can do this; there's not enough that can be done to help children / families in these situations.
1 2
Related Headlines
Latest Headlines

Hot Headlines Hot Headlines

Sci-Fi & Fantasy

Anime & Manga

Gaming

Horror

Cartoons & Animated Features

Action Movies & TV

Pro Wrestling & MMA News
View Recorder