Marvel is doing some clever cross promotion in their films! Not only can you spot Cap's shield in the Iron Man movie, but it turns out that the Incredible Hulk movie will set up the super soldier storyline--prepping the origin story for the Captain America movie! See a pic of the super soldier serum inside!

Universal pictures has given us a new batch of photos to examine from The Incredible Hulk. The pic below is the first look at the "super soldier serum" that is used to create Captain America. Scoopers tell us that in the Hulk movie, General Ross's dialogue will include a bit about a super soldier project started during World War II--the origin story of Cappy!
Note how this serum is a patriotic blue rather than the gamma green that Blonsky, a.k.a. The Abomination gets injected with.
See Captain America's shield in the Iron Man movie HERE.
Pretty damn smart of Marvel, huh? This kind of forward thinking is going to guarantee good comic book movies for several years. Marvel may just have started another golden age for their characters onscreen.