Soccer Age has this interesting bit on how Columbia TriStar will sponsor soccer team Atletico Madrid...
Atletico Madrid have signed a shirt sponsorship deal with Colombia Tristar, and will promote the company's films on their jersey's next season.
The likes of 'Spiderman 2' will be advertised, and to help promot the new partnership, Harrison Ford is expected to sign as an Atletico Madrid member.
"The deal has generated massive interest because it's such a novel idea," said Atletico president Enrique Cerez. "Each month the team will advertise a different film."