Specs On Paramount Getting The Avengers Credit Despite Disney Distributing!

Specs On Paramount Getting The Avengers Credit Despite Disney Distributing!

Despite Walt Disney Pictures distributing future Marvel projects, including The Avengers, make the jump for details on why Paramount Pictures' face have been on everything.

News
By DCMarvelFreshman - Oct 11, 2011 04:10 PM EST
Filed Under: Avengers
Source: Variety

It's well-known Marvel Studios' upcoming film projects are under Walt Disney Pictures' banner, starting with next summer's The Avengers. But as showcased in recent promotion for the superhero ensemble flick, including today's theatrical trailer, the studios' ex-distributing partner, Paramount Pictures, are apparently receiving credit. And now Variety has learned new specs on their odd deal.


Knowing Disney wanted to turn "The Avengers" into a new franchise and bank on the success of "Iron Man" after buying Marvel for $4 billion, Par's brass negotiated a rich deal in which the studio continues to collect 8% of the B.O. as part of the distribution fee it would have earned for distributing the pic -- as it did with the first two "Iron Man" films, "Thor" and "Captain America." It gets 9% for "Iron Man 3." At the very minimum, it gets $115 million, should the pics not perform at the B.O.

At the same time, the deal granted Par the sole studio credit on the marketing materials for both titles, even though the films are fully owned by Disney and will be solely distributed and marketed by the Mouse House. Additionally, the pay TV rights for "The Avengers" belong to Paramount's Epix, not Starz, through which Disney releases its pics.

So, basically, you'll have to get used to Paramount's face on marketing for The Avengers, while Disney is surely the blockbuster's distributor. This seems to coincide with an earlier CBM scoop, where Jim Hill stated that Disney wanted to "hang onto the audience that's already out there, that's excited about the Paramount Iron Man films." Will it matter, what do you think?

Marvel's The Avengers is the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner with Samuel L. Jackson and Tom Hiddleston, directed by Joss Whedon, Marvel's The Avengers will be released May 4, 2012.

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WolvieCBM
WolvieCBM - 10/11/2011, 4:22 PM
Oh Paramount, it's never enough for you is it? While it's really annoying that Paramount gets the credit on promo materials, I am glad that DISNEY is indeed the one making the posters, trailers and all that stuff. It's just lame how Paramount wanted credit for doing nothing.

And not to mention their marketing for Cap before the movie was released. It was VERY mediocre. Probably because of this whole situtation. It's great how Cap managed to get all that money despite the poor international marketing.

Now, Disney, it's all up to you, to give us one of the biggest and best CBMs to date. THE AVENGERS! Bring it!
Mrcool210
Mrcool210 - 10/11/2011, 4:31 PM
oh i see now it makes sense, cause when i saw the paramount logo on the poster and trailer i was like
Sparrowsabre7
Sparrowsabre7 - 10/11/2011, 4:42 PM
Well it is kind of fair. Paramount were the ones sticking their neck out with Iron Man, a character not especially well known to the general public and it paid off. Had disney not bought marvel, they would no doubt have made the Avengers, considering they'd already made IM1,2, Thor and Cap, so this actually makes sense. Plus this is just Box Office, I suspect Disney will be the ones making a killing on DVD sales.
SHHH
SHHH - 10/11/2011, 4:44 PM
@Wolvie: Can I Use That Gif?
BooYah
BooYah - 10/11/2011, 4:44 PM
Yeah, I was wondering about that.
nuck82
nuck82 - 10/11/2011, 4:45 PM
lame
ThreeBigTacos
ThreeBigTacos - 10/11/2011, 4:46 PM
That could maybe hinder some audiences the film could have. Im not saying this will cripple the BO performance, but think of all the mindless people who would flock to see it (if the disney logo was present) because of it being Disney.
headlopper
headlopper - 10/11/2011, 4:54 PM
Savvy business move on their part.
But yeah, it's kinda 'unfair' for Paramount to sit back and bank 9% while doing nothing much at all.
WolvieCBM
WolvieCBM - 10/11/2011, 4:55 PM
@SHHH: Haha, sure) Found it on Tumblr.
SHHH
SHHH - 10/11/2011, 5:01 PM
Thanks......;)
IDKwhatToChoose
IDKwhatToChoose - 10/11/2011, 5:26 PM
Disney logo isn't gonna change the mad rush of parents taking their kids to see this movie. My kids and their friends are already talking about the movie. It wouldn't matter who put it out. Because of the success of IM this movie was going to succeed at the box office just from all the parents taking their kids.
marvel72
marvel72 - 10/11/2011, 5:27 PM
call in the disney lawyers,they'll sort it out.
Hulkster2
Hulkster2 - 10/11/2011, 5:35 PM
I went to tumblr and saved image as but I dont know how to make it work (as in make it move) im pretty sure i got the one that you guys have moving
Bandrews1
Bandrews1 - 10/11/2011, 5:40 PM
I wonder why they didn't show the Disney logo.
Gnyah123
Gnyah123 - 10/11/2011, 5:41 PM
its not that big of a deal...i never saw disney in captain america...or in thor?...if so i missed it...but who cares...disney obv. gets the credit for all
the movie is just prob. under paramount pictures..
but again i didnt see disney in the captain or thor movie...
Mrcool210
Mrcool210 - 10/11/2011, 5:42 PM
@Bandrews1 did u even read the article?
Hulkster2
Hulkster2 - 10/11/2011, 5:48 PM
@Moonwolf thanks
AutobotCommander84
AutobotCommander84 - 10/11/2011, 5:50 PM
This makes no sense, PARAMOUNT DID NOTHING! DIsney is the one puting in their money while Par did nothing. I have nothing against them, I just feel that it's unfair to take credit away from the company that's using their money to didtribute the damn thing.
Spidey91
Spidey91 - 10/11/2011, 6:07 PM
@LordBaphomet
SugarYumYum
SugarYumYum - 10/11/2011, 6:28 PM
Pretty unfair and tbph... I really like the sound of Walt Disney's The Avengers. Would've been neat to see the Mouse House all over this movie. XD But Disney will still be making bank especially on the DVD and merchandise sales even if they're not getting the well deserved credit so I doubt they care at all.

Just glad that the Mouse House is indeed handling this, expecting some sweet promo and there's a good chance we'll have some Disney Channel/Disney XD behind-the-scenes spots to look forward to.
Spidey91
Spidey91 - 10/11/2011, 6:31 PM
@LordBaphomet

hey,don't blame me,you troll every single Avengers article,you deserve it.

don't like the badges? here's an advice: stop trolling.
niceguyeddie
niceguyeddie - 10/11/2011, 7:28 PM
If anyone is at the Avengers panel at NYCC and you get to ask a question/comment (quement) ask Chris Evans to give a hearty "Avengers Assemble!". It's your duty. Here in Chicago we got Hemsworth to say "For Asgard!" and it made my life.
Bodwulf
Bodwulf - 10/11/2011, 7:34 PM
"At the same time, the deal granted Par the sole studio credit on the marketing materials for both titles"

There is no "fair" or "unfair" that was the deal the two studios came to. Trailer was great.

Good solid article DCMarvelfreshman.

WinterSoldier24
WinterSoldier24 - 10/11/2011, 7:56 PM
Well, that's Hollyweird for you.
Kayo
Kayo - 10/11/2011, 8:20 PM
here's my top pa-TROLLERS on every Avengers article: 1. NOLANITE 2. LordBaphomet 3. Supes17 4. DrFate
Kayo
Kayo - 10/11/2011, 8:21 PM
forgot to add more.......
Mrcool210
Mrcool210 - 10/11/2011, 9:47 PM
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Mrcool210
Mrcool210 - 10/11/2011, 9:52 PM
[frick] meant to post this somewhere else
WarnerBrother
WarnerBrother - 10/11/2011, 10:45 PM
@Sparrowsabre7

Paramount didn't make Ironman,Ironman 2,Thor or Captain America,Marvel studios did.Paramount did take the risk of marketing and distributing the films and was able to get a great deal from Disney to let go of the Marvel films two films early.
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