Marvel continues it's dominance of the comic arena beating it's nearest rival DC by a whooping 10% dollar share for the month of July. Though Marvel has won every month in 2017 so far this is by far the worse. Almost a return to form for Marvel widing the gap. Marvel has practically secured a 2017 victory making it 17 years in a row since any studio has topped the comic giant.
DC still had the most-ordered comic book in July. Dark Days: The Casting #1. Without Rebirth-launch-sized numbers the publisher joined Marvel. Behind for the year in North American orders. Marvel, which had been behind all year long accounted for all of the overall Direct Market shortfall in dollar terms up until June. With the market down $28.5 million for the year, Marvel represented only 70% of the drop in June.
Lots of new material was crammed into the comics shop channel this July. The number of new graphic novels released in the month was up 13%. While comics were up 7%.
June saw a record high for comic book cover prices on average. The average price fell back under $4, to $3.87.
Top 10 comics for the month:
Share of Overall Dollars:
Marvel 36.89%
DC 26.94%
Image 11.47%
IDW 3.83%
Dark Horse 3.40%
Boom 2.32%
Dynamite 2.16%
Oni 1.63%
Viz 1.12%
Titan 0.95%
Aftershock 0.79%
Valiant 0.74%
Random House 0.72%
Archie 0.70%
Action Lab 0.57%
Avatar 0.37%
St. Martins 0.35%
Zenescope 0.34%
Cinebook 0.32%
Black Mask 0.32%
Other 4.07%
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