From the awesome Super Hero Hype Message Boards:
'Trent' writes in with this bit of news, it's the first we've heard of it...
Recently I went into my local Wal-Mart and they had a video of what the Daredevil Challenge, the promotional thing with Nabisco, will be. You have to go in a certain date (here it's Feb. 8th) from like 8am to 4pm. What the contest is you have to see how many words you can make out of Daredevil within 30 seconds. I think for participating you get a DD card. Not quite sure what the main prize for the whole thing is though. I wasn't able to catch that.