Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated, through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal™ context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the "STAR TREK INTO DARKNESS" application based on the upcoming movie from J.J. Abrams.
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The "STAR TREK INTO DARKNESS" app will launch at the end of January. Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas.
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the "STAR TREK INTO DARKNESS" tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit StarTrekMovie.com/CES.
"We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you," said Dr. Jacobs. "By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world."
Highlights of the "STAR TREK INTO DARKNESS" app include:
• An audio scan function that can be turned on to automatically recognize and reward users for watching "STAR TREK INTO DARKNESS" content on TV and other media;
• An image scan function that enables users to interact with images printed or viewable in the real world;
• A geofencing function for location-based experiences;
• New "STAR TREK INTO DARKNESS" content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users;
• One lucky sweepstakes winner will be rewarded with the grand prize of attending the "STAR TREK INTO DARKNESS" U.S. premiere.
"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
"STAR TREK INTO DARKNESS" opens in theaters everywhere May 17, 2013.
When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis. With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.
STARRING:
Chris Pine as Captain James T. Kirk
Zachary Quinto as Spock
Benedict Cumberbatch as John Harrison
Alice Eve as Dr. Carol Marcus
Karl Urban as Dr. Leonard "Bones" McCoy
Zoe Saldana as Nyota Uhura
Anton Yelchin as Pavel Chekov
John Cho as Hikaru Sulu
Simon Pegg as Montgomery "Scotty" Scott
Bruce Greenwood as Admiral Christopher Pike
RELEASE DATE: May 17th, 2013