Marvel Studios has released seventeen films over the past decade and not a single one of those movies has been giving a "Rotten" score by Rotten Tomatoes. Only The Incredible Hulk (67%) and Thor: The Dark World (66%) haven't been Certified Fresh but both were deemed "Fresh" based on critic reviews.
During a recent interview with Vanity Fair, Marvel Studios President Kevin Feige was asked if it bothers him that some critics have started turning on movies set in the MCU and after answering in the affirmative, he made it clear the studio takes pride in receiving Certified Fresh plaques from the review aggregator. "We always want those Rotten Tomatoes-certified fresh plaques, right? We’re not going to get many other kinds of awards, but we take great pride in them. I’m always saying, ‘Ryan [Stankevich, Disney Publicity], where’s our Rotten Tomato?’ Because Rotten Tomatoes are great."
"They send this little Lucite, certified, fresh thing with the name of the movie on it," Feige continued. "We got them lined up around here. We take pride in it. There are cases where audiences and critics are not aligned. But I think, for the most part, they are, and I like it when people like our movies."
That's a winning attitude and one which has helped Marvel Studios achieve a great deal of success over the years, success which doesn't look like it's going away any time soon. What do you guys think?