COMICS: DC Comics Remains the #1 Publisher in September 2016 Sales Figures

COMICS: DC Comics Remains the #1 Publisher in September 2016 Sales Figures

The DC Rebirth hype train continues to run as DC remains atop the sales charts, beating out Marvel for the 3rd month in a row. Read on for more info....

By LopezChris616 - Oct 14, 2016 11:10 AM EST
Filed Under: Comics
Source: DiamondComics

Thanks, in large part, to the massively successful DC Universe: Rebirth event, DC Comics remained the top publisher for the third month in a row, taking eight of the top ten selling comics of the month.  Batman #6 was the top selling comic of the month, with new series Trinity #1 at #7, and Supergirl #1 sitting at #8. The other two positions belonged to Marvel's Civil War II #5 and Image's The Walking Dead #158 at #4 and #6, respectively.

Unfortunately, comic book sales overall are down from last month by over 20% in both the dollar and unit shares, as well as graphic novel sales by about 8% . It's not all bad news though, as year-to-year sales are up overall from 2015 with a 3.32% dollar share increase and a 1.59% unit share increase from last year.

Check out a more detailed analysis below:

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 36.53%
MARVEL COMICS 31.40%
IMAGE COMICS 9.04%
IDW PUBLISHING 4.60%
DARK HORSE COMICS 3.23%
BOOM! STUDIOS 2.38%
TITAN COMICS 1.29%
VIZ MEDIA 1.10%
ONI PRESS INC. 1.02%
DYNAMITE ENTERTAINMENT 0.94%
OTHER NON-TOP 10 8.46%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 43.45%
MARVEL COMICS 30.75%
IMAGE COMICS 8.80%
IDW PUBLISHING 3.55%
DARK HORSE COMICS 2.43%
BOOM! STUDIOS 1.95%
TITAN COMICS 1.27%
VALIANT ENTERTAINMENT LLC 0.89%
ONI PRESS INC. 0.79%
ARCHIE COMIC PUBLICATIONS 0.79%
OTHER NON-TOP 10 5.33%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2016 VS. AUGUST 2016
COMICS -23.78% -20.61%
GRAPHIC NOVELS -8.25% -8.37%
TOTAL COMICS/GN -19.65% -19.79%
SEPTEMBER 2016 VS. SEPTEMBER 2015
COMICS 9.23% 15.61%
GRAPHIC NOVELS -10.94% -14.46%
TOTAL COMICS/GN 2.20% 12.57%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS 3.32% 1.59%
GRAPHIC NOVELS 1.15% -0.82%
TOTAL COMICS/GN 2.65% 1.39%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 82 40 0 122
DC ENTERTAINMENT 76 36 0 112
IMAGE COMICS 53 18 1 72
IDW PUBLISHING 40 13 0 53
DARK HORSE COMICS 26 18 0 44
BOOM ENTERTAINMENT 24 14 0 38
VIZ MEDIA 0 23 0 23
TITAN COMICS 17 2 3 22
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 9 2 0 11
OTHER 115 131 12 258

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #6 $2.99 JUL160304-M DC
2 ALL-STAR BATMAN #2 [*] $4.99 JUL160288-M DC
3 BATMAN #7 $2.99 JUL160310-M DC
4 CIVIL WAR II #5 $4.99 JUN160760-M MAR
5 JUSTICE LEAGUE #4 [*] $2.99 JUL160338-M DC
6 THE WALKING DEAD #158 (MR) $2.99 JUL160789-M IMA
7 TRINITY #1 [*] $2.99 JUL160282-M DC
8 SUPERGIRL #1 [*] $2.99 JUL160277-M DC
9 SUICIDE SQUAD #2 [*] $2.99 JUL160346-M DC
10 JUSTICE LEAGUE #5 [*] $2.99 JUL160340-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 26: CALL TO ARMS TP (MR) $14.99 JUN160722 IMA
2 WONDER WOMAN: THE TRUE AMAZON HC $22.99 MAY160281 DC
3 BATMAN VOLUME 8: SUPERHEAVY TP $16.99 JUN160332 DC
4 BATMAN VOLUME 9: BLOOM HC $24.99 MAY160304 DC
5 THE FIX VOLUME 1 TP (MR) $9.99 JUN160686-M IMA
6 AVATAR: THE LAST AIRBENDER VOLUME 13: NORTH AND SOUTH PART 1 TP $10.99 MAY160022 DAR
7 SECRET WARS TP $34.99 JUN160958 MAR
8 BATMAN: THE KILLING JOKE SPECIAL EDITION HC $17.99 NOV070226 DC
9 JUSTICE LEAGUE VOL. 7: THE DARKSEID WAR PART 1 TP $16.99 JUN160346 DC
10 HARLEY QUINN VOLUME 4: A CALL TO ARMS TP $16.99 JUN160344 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JIM HENSON'S LABYRINTH TALES HC $16.99 JUL161323 BOO
2 DC SUPER HERO GIRLS: SUPER HERO HIGH YEARBOOK SC $9.99 JUL162224 RAN
3 GHOSTBUSTERS LITTLE GOLDEN BOOK $4.99 JUL162266 RAN
4 GHOSTBUSTERS 2016 LITTLE GOLDEN BOOK $4.99 JUL162267 RAN
5 BEDTIME FOR BATMAN PICTURE BOOK HC $15.95 JUL162219 CAP
6 THE WALKING DEAD ADULT COLORING BOOK (MR) $14.99 FEB160615 IMA
7 BEAUTY OF HORROR: GOREGEOUS COLORING BOOK TP $17.99 JUL160659 IDW
8 ATTACK ON TITAN ADULT COLORING BOOK $12.99 MAY168239 RAN
9 ALAN MOORE: JERUSALEM HC NOVEL (MR) $35.00 JUL162245 WW
10 THE SHADOW DOUBLE NOVEL VOLUME 110 SC $14.95 JUN162101 SAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DESIGNER SERIES: BATMAN BY ANDY KUBERT STATUE DEC150384 DC
2 BATMAN BLACK & WHITE: HARLEY QUINN STATUE BY BERMEJO FEB160284 DC
3 POP! MARVEL: DEADPOOL "DRESSED TO KILL" VINYL FIGURE JUL162708 FUN
4 DC COMICS BOMBSHELLS: HALLOWEEN BATGIRL STATUE APR160454 DC
5 THE FLASH TV ACTION FIGURE OCT140413 DC
6 BATMAN V SUPERMAN: BATMAN MAF EX FIGURE NOV158136 MED
7 GHOSTBUSTERS SELECT SERIES 3 ACTION FIGURES MAY162380 DST
8 BATMAN V SUPERMAN DAWN OF JUSTICE PLAY ARTS KAI: WONDER WOMAN ACTION FIGURE JAN168666 SQU
9 DC COMICS COVER GIRLS: CLASSIC HARLEY QUINN 2ND EDITION STATUE JUN160390 DC
10 DC COMICS DESIGNER SERIES BY CAPULLO: SURVIVAL GEAR BATMAN ACTION FIGURE MAR160328 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC DICE MASTERS: GREEN ARROW AND THE FLASH JUN163094 NEC
2 FINDING DORY: DON'T WAKE GAME JUL158674 BAN
3 THE GODFATHER: THE NEW DON GAME MAY160541 IDW
4 MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION) FEB151158 BOO
5 MARVEL HEROCLIX: SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
6 ARCANE ACADEMY CARD GAME JUN160572 IDW
7 MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS MAY163104 WIZ
8 YU-GI-OH! TCG 2016 MEGA-TIN CASE MAY168707 KON
9 MOUSE GUARD ROLEPLAYING GAME (2ND EDITION) FEB151159 BOO
10 D&D MINIATURES SET FIVE JUN169191 NEC

Dollar Market Shares for September 2016


Unit Market Shares for September 2016
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DeusExSponge
DeusExSponge - 10/14/2016, 1:08 PM
Well done DC, they struck gold with Rebirth!
WYLEEJAY
WYLEEJAY - 10/14/2016, 1:13 PM
Yeah Marvel lost me as a reader. Every one of my favorite characters has been changed too drastically. Don't even know the characters anymore. I should go buy a couple of Rebirth books. Could never get into DC comics. Now seems like a good time to try. I'm really only interested in Batman though.
blackandyellow
blackandyellow - 10/14/2016, 1:30 PM
@WYLEEJAY - Pick up Batman, Detective Comics, and Justice League to ease the tip in. Once you get loosened up by those titles a little, you'll be ready for the girthier Rebirth books like Superman, Action Comics, Flash, Wonder Woman, and Aquaman. If you're not too stretched out you can try other good books like Titans, Suicide Squad, and Green Arrow.
KikinGonzalez
KikinGonzalez - 10/14/2016, 1:14 PM
@LopezChris616 great work bro!

Long live DC!!!!
BlackPhillip
BlackPhillip - 10/14/2016, 1:51 PM
This is what happens when you change all your characters.
KikinGonzalez
KikinGonzalez - 10/14/2016, 1:58 PM
@Ramiel - agreed.

I am waiting for a Marvel Rebirth which will bring back the real iconic heroes, no iron man girl, no wolverine woman, no cap falcon, no hulk asian...

If Marvel wants minorities they should create new heroes from scratch! not alienate us fans with changing well established characters
Jokester
Jokester - 10/14/2016, 2:11 PM
@KikinGonzalez - Its funny DC EU needs to look at the Marvel movie formula and Marvel comics needs to look at the DC COMICS formula.

Create a new character



And still keeping the original



JESSICA CRUZ IS NOW INSTANTLY MY NEW FAVORITE GREEN LANTERN. Hal has been my favorite for a long time but Cruz is my new number 1
Doomsday8888
Doomsday8888 - 10/14/2016, 2:24 PM
Well done DC , well Done!

They deserve every penny!
Nightmare
Nightmare - 10/14/2016, 2:40 PM
Rebirth has been boss.

Minotauro
Minotauro - 10/14/2016, 2:43 PM
Good. DC's success is consider more important for the foundation of comic book industry today than what Marvel has done. I'm glad they're on top, and judging by the solicitations for Marvel in November... It doesn't look like a return to status quo.

Axel Alonso during interview - "We are the top dogs".

2.99 > 4.99, always. And don't forget that Axel Clownso.
dnno1
dnno1 - 10/14/2016, 3:00 PM
Why isn't this being covered?

TheUnworthyThor
TheUnworthyThor - 10/14/2016, 3:03 PM
It's cool. You tank and destroy your comics line for a few years with New 52 then you get back to what made you great in the first place with Rebirth and everybody starts buying your comics again. Looks like Marvel is copying the same formula.
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