Talking to
Digital Spy,
Immortals director Tarsem Singh has revealed that he's not a fan of how
Mirror Mirror has been so far been promoted by the studio. When it was first released, the trailer was met with a fair amount of ridicule; Singh however doesn't believe that this reflects the quality of his take on Snow White.
"I'm really angry at the trailers. I'm a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off."
"The posters are okay," he added.
"[T]hey're still neutral, but we're trying to get the film out there so people don't judge it by the trailer." As for how much involvement he had in the creation of the trailers, the director revealed:
"I backed away from it a bit. I fought that fight on Immortals and I found that I was taking my eye off the movie. I said I'll fight for the movie, but marketing can fight for how you want to sell it."
He did however point out that unlike
Snow White & The Huntsman, his take on the iconic fairytale character is indeed catered towards a younger audience.
"That was the only way we could go," Singh said of the decision to release the film before its gritty rival and outside of the summer blockbuster season (which stars Kristen Stewart and Chris Hemsworth).
"They could probably afford to go second, we couldn't afford it - they're close to double our budget."
STARRING:
Lily Collins as Snow White
Julia Roberts as Queen Clementianna
Armie Hammer as Prince Andrew Alcott
Nathan Lane as Brighton
Sean Bean as The King
RELEASE DATE: March 30th, 2012.
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