Formerly titled God Particle, the third film in the Cloverfield franchise has been more of an enigma than its predecessors (which says a lot.) With a release set for early February, not one piece of marketing had been revealed anticipating the film, and now the reasoning behind this has been uncovered.
The movie has a new release date, and thankfully it is not a major shift. Opening April 20th, 2018, the film now has the opportunity to kick off another intriguing and interactive marketing campaign.
Originally centered around astraunauts making a monumental discovery, re-writes and reshoots overseen by Abrams may have changed plot threads significantly, construting something more in tune with the Cloverfield brand. Hopefully the anticipated product delivers when it finally hits theaters later this year.