Less than three months before its release, the marketing for Solo: A Star Wars Story has been pretty limited. However, we can expect things to ramp up in the near future, as Lucasfilm has announced six new corporate partnerships that will help launch the film's "extensive worldwide promotional campaign."
The brands involved in the campaign are the restaurant chain Denny's, insurance company Esurance, food company General Mills, car manufacturer Nissan, cybersecurity company Symantec, and makers of the iconic plastic red cup, SOLO.
Disney's VP of global marketing partnerships Lylle Breier said the following in a news release:
“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film. We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
The film's partnership with SOLO is a match made in marketing heaven, as the tie-in puns are endless. Solo: A Star Wars Story's original directors Phil Lord and Chris Miller even referenced the famous disposable beer vessel in the movie's working title.
General Mills and Nissan have previously run major tie-in marketing campaigns with Star Wars in the past, with the car company famously releasing the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition two years ago.