The Sony Brand Ambassador Andrés Iniesta presented today in the Mobile World Congress 2014 a new
The Amazing Spider-Man 2 cross-marketing TV spot, where he is joined by his FC Barcelona Victor Valdés and their Real Madrid rival players Diego López and Alvaro Arbeloa in a super powered soccer battle to promote a new Sony cellphone and the upcoming blockbuster film. Check it out:
The translated press release says:
"We feel immense satisfaction to have been able to incorporate four national sporting heroes next to Spider-Man in the presentation of his new movie The Amazing Spider-Man 2. There is a natural association of qualities such as commitment, responsibility, generosity and sense of humor that could not go unnoticed and this point appears to reflect the partnership between the four football heroes with our friendly neighbor Spider-Man. The audience in Spain have shown over the years that Spider-Man is the country's most beloved superhero and his union with the sport makes it even closer to the public. We greatly appreciate both Sony Mobile and Porsche participation because their support has been critical to this initiative presented today" commented Pepe Ramirez, director of marketing for Sony Pictures Releasing España.
I'm an Apple fanboy through and through, but even I have to admit that this is one of the most clever piece of cross-marketing ever used to promote a superhero film, especially with the World Cup just around the corner. Make sure to "LIKE" the article if you think it should be featured in the main and sound off in the comment session below.
Official International Trailer #2:
Enemies Unite Sizzle Reel:
Official Trailer #1:
Official Websites: The Amazing Spider-Man |
Enemies Unite |
The Daily Bugle
Running Time: In post production
MPAA Rating: This Film Has Not Yet Been Rated
Starring: Andrew Garfield, Emma Stone, Sally Field, Paul Giamatti, Jamie Foxx, Felicity Jones, Colm Feore, Dane DeHaan, Chris Cooper and Martin Sheen.
Directed by: Marc Webb
Written by: James Vanderbilt (story),Roberto Orci, Alex Kurtzman and Jeff Pinkner (screenplay)
Official Synopsis:
"We've always known that Spider-Man's most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It's great to be Spider-Man (Andrew Garfield). For Peter Parker, there's no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp."
The Amazing Spider-Man's greatest battle begins in May 2nd, 2014.