New BATMAN V SUPERMAN Cereal Promotions Are Sweet!

General Mills is promoting Batman v Superman: Dawn of Justice with several of their most popular cereals including Lucky Charms, Cheerios, Golden Grahams and more. Hit the link to check out the new package that arrived on my doorstep this morning!

A package arrived in the mail today! No, it wasn't *that* package, but something that took me by surprise nonetheless. You may remember back in December when both Batman and Superman received their own cold cereal treatment to help promote Batman v Superman (we were partial to Superman's Carmel Crunch at our house). General Mills is at it again, but this time they're promoting the film using their established cereals including Trix, Cocoa Puffs, Honey Nut Cheerios, Lucky Charms and Golden Grahams. Not only are they providing whole grains to get you through your busy day, but they're also offering four collectable mini-comics inside each box. The comics are written, inked and colored by various writers and artists, some of which comic fans will be very familiar with.

Fearing the actions of a god-like Super Hero left unchecked, Gotham City's own formidable, forceful vigilante takes on Metropolis's most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it's ever known before.

Batman v. Superman: Dawn of Justice hits theaters March 25
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