The clothing line will have characters such as Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys' team colors, logos and jerseys.
The line will be for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies. The clothing will debut in this summer at sporting good stores,Cowboys Stadium, and Cowboys fan shops.
Paul Gitter, President of Consumer Products for North America, Marvel Entertainment has said that:
"We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL's most popular franchise,The co-branded program with the Dallas Cowboys, America's Team, helps further establish Marvel's presence within the sports industry."
Mike Jerchower, Marvel's Director of Licensing continued:
"Captain America and the Marvel Super Heroes are excited to join the Cowboys on their quest for the Super Bowl."
Jerry Jones Jr., Chief Sales and Marketing Officer for the Dallas Cowboys added also that:
"We are excited to team up with Marvel Entertainment to create such a unique line of apparel for our fans.We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with."