After announcing plans for The Marvel Experience in August, Marvel Entertainment and Hero Ventures have unveiled the first preview of what the interactive tour will look like.
The Marvel Experience will cover more than 80,000 sq. ft., enclosed by a custom-made dome complex six stories high. It’s being touted as the "first time a venue of this type, size and scope will be utilized for a mobile tour."
Attractions will include a 4D motion ride serving as its centerpiece, interactive games and original animated short films.
Concept artist Aaron Sims, whose credits include films "The Incredible Hulk", "The Amazing Spider-Man", and "X-Men: First Class", art directed the illustration and will offer his vision for The Marvel Experience's character and environment animation.
"Aaron and our entire team have done a masterful job in setting the table for us with their magnificent designs and creativity for this dynamic experience," says Hero Ventures CEO, Rick Licht.
Executive producer Michael Cohl adds, "This Marvel experience employs a new technology and new concepts that we think will make this one of the most exciting shows ever produced. It will be a truly unique experience."
The Marvel Experience is expected to kick off in spring 2014.