The Hollywood Reporter:
Relativity Media's R-rated action-epic Immortals, headlining Henry Cavill, is on course to top the Friday box office with $13.5 million to $14 million, putting it course to gross north of $33 millon for the weekend if business stays strong.
Box Office Mojo:
Immortals opened to an estimated $15 million on Friday, which is a little over half of 300's $28.1 million start. It's also down from Clash of the Titans's $26.1 million opening day. Both of those movies had the backing of major distributor Warner Bros., though. Immortals, on the other hand, is from upstart Relativity Media, and its debut easily tops Limitless's $6.6 million to set a new opening day record for the company. Immortals will ultimately claim first place this weekend with anywhere from $33 to $38 million.
The independent film studio, Relativity, must be breathing a sigh of relief once the Friday numbers came rolling in. I'm sure a few execs were a bit nervous after seeing their big action flick getting panned by critics. The movie has gotten rave reviews for its visual look and Henry Cavill's strong performance, but the movie is getting hammered for its gratuitous violence and poor storytelling. It currently has a 38% percent freshness rating on
rottentomatoes.com.
A strong opening like this should help the movie along it's march to profitability. The movie's budget could be as low as $110 million as the studio has stated, or as high as $150 million as an insider has revealed to
hitflix.com.
The Hollywood Reporter says insiders at Relativity needed the film to open with at least $25 million for the company to feel as though it made a good investment. Now all they have to do is figure out how to attract more females to
Immortals since tracking shows that Males made up 60 percent of the audience. And 70 percent of the moviegoers were under the age of 35.
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