Mattel Launches Its Own Film Division To Be Led By DALLAS BUYERS CLUB Producer Robbie Brenner

In an effort to compete with rivals Hasbro and LEGO, Mattel - who owns the right to Barbie, He-Man and more - has announced plans to launch its own film division under veteran producer Robbie Brenner...

Variety is reporting that Mattel Inc. is in the process of setting up Mattel Films, which will be a new division producing motion pictures based on its globally recognized franchises such as Barbie, He-Man and the Masters of the Universe, Hot Wheels and Max Steel.

The new division is to be headed up by Dallas Buyers Club producer Robbie Brenner, who will report to Ynon Kreiz, Mattel’s new chairman and CEO.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

As we know, Sony was in the process of developing features based on Barbie and Masters of the Universe, but we're now hearing that the studio's options have expired on those properties, which means Mattel Films will likely wind up starting from scratch.
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