If you follow the industry analysts and marketing bean counters, the golden avenger is pulling some great statistics. Conservative estimates are prophesying that the film's opening day take will net a MINIMUM of 60 million dollars--and probably much more!
Those that have seen Iron Man (Paramount) have been blown away by Jon Favreau’s Marvel adaptation. One exec described it as not so much a superhero movie and not exactly science fiction. It is more “science fact.” Paramount has every reason to be thrilled with early tracking for Iron Man due next Friday (5/2). I’m told that Un-Aided Awareness, the best measure of buzz and anticipation, is at a solid 15%. The Total Aware is at 82%, so it will likely reach complete saturation by opening day. With 11 days until opening, Definite Interest is an excellent 50% and the Robert Downey, Jr. vehicle checks in with a 20% First Choice.
As of today, it appears that Iron Man will fall well short of the $151.1M that Spider-Man 3 earned on the same weekend last year, but there is an almost certain $60M+ opening. This is a conservative early read, and it’s very possible that I’ll adjust north early next week.