Our first look at Spider-Man: No Way Home actually came in the form of merchandise, with the highlight at the time being the wall-crawler's two new costumes. The marketing campaign remained extremely secretive in the months that followed, with not even the final trailer hinting at the return of Tobey Maguire and Andrew Garfield's Peter Parker Variants.
Now, it appears the second wave of merchandise for the Sony Pictures/Marvel Studios movie will head into full-blown spoiler territory with the three Spider-Men set to receive the spotlight.
It's still pretty mind-blowing to see Tom Holland sharing the same space as Maguire and Garfield, and it's really no wonder Spider-Man: No Way Home has prompted moviegoers to burst into applause and cheers. Look below and you'll also see that Charlie Cox's return as Matt Murdock is quite rightly getting some attention with that memorable line of dialogue adoring t-shirts.
Hopefully, we'll eventually see toys and various other collectables with the two Spider-Men, but it's likely early days in that respect as Marvel Studios was surely looking to avoid any leaks via merchandise (that's how we got a first look at many characters from Eternals, for example).
Check out this new Spider-Man: No Way Home promo art below: