Sony Pictures just released a new Spider-Man 3 posters that will be backlit and put in theater lobbies around the country.
It features Spider-Man's chest with a cool red to black fade depending on where you're standing.
The film, directed by Sam Raimi, stars Tobey Maguire, Kirsten Dunst, James Franco, Rosemary Harris, J.K. Simmons, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, Daniel Gillies, Ted Raimi, Adrian Lester, Theresa Russell, James Cromwell, Elizabeth Banks and Steve Valentine (let's not forget the ubiquitous Bruce Campbell).
The film opens in theaters May 4.