Hasbro has revealed a first official look at its Spider-Man: Brand New Day action figures, spotlighting the titular web-slinger and Mark Ruffalo's returning Jade Giant. Yes, he's green, but at least his hair is gray.
Some will wonder why the immortal hero is clearly ageing (beyond the fact that Mark Ruffalo has been playing the Avenger since 2012), but it's worth pointing out that one very specific version of The Hulk has gray hair: Maestro.
Could we be one step closer to seeing that villainous version of the character in the MCU? There have been rumours about that being the case somewhere down the line, so stay tuned.
For now, we're getting the Savage Hulk again, and the product description below offers an intriguing clue about his dynamic with Spidey.
"Spider-Man is surprised to see the Hulk again after so much time has passed, and has no idea if Hulk will remember him," it reads. "Will Hulk be a friend or foe?"
There's currently no sign of Marvel Legends figures for characters like The Punisher, Scorpion, and Sadie Sink's Jean Grey (while unconfirmed, that's the prevailing theory right now). We do, however, have a toy aimed at younger fans that showcases Mac Gargan's full armour design.
It's not clear how much screentime the Scorpion's helmet will get in Spider-Man: Brand New Day, but it seems we can expect to see that comic-accurate look in at least a few scenes in the movie.
Take a closer look at these new Spider-Man: Brand New Day action figures below.
Spider-Man is back in action and hard at work keeping New York City safe. An anonymous hero and brilliant scientist, Peter Parker creates his own cutting edge technology and builds his own suit. Bring the excitement and wonder of the Marvel Universe to your collection with the Hasbro Marvel Legends Spider-Man set! This collectible 6-inch scale Marvel figure set is detailed to look like the character's appearance in Marvel Studios' Spider-Man: Brand New Day. The Spider-Man figure is fully articulated with premium design and poseable head, arms, and legs. This action figure set comes with 6 accessories, including 4 alternate hands and 2 web effects.
Spider-Man is surprised to see the Hulk again after so much time has passed, and has no idea if Hulk will remember him. Will Hulk be a friend or foe? Bring the excitement and wonder of the Marvel Universe to your collection with the Hasbro Marvel Legends Hulk set! This collectible 6-inch scale Marvel figure set is detailed to look like the character's appearance in Marvel Studios' Spider-Man: Brand New Day. The Hulk figure is fully articulated with premium design and poseable head, arms, and legs. This action figure set comes with 5 accessories, including 2 alternate hands, 2 web effects, and alternate head.
Kids can imagine villainous action and adventure with this Marvel Studios’ Spider-Man: Brand New Day ActionVerse Marvel’s Scorpion action figure. This Super Hero toy comes with 5 detachable accessories, a reusable accessory rack for storage, and features multiple points of articulation for poseable play and display. The figure stands 4.5 inches tall and makes the perfect addition to any collection. Look for even more figures, toy sets, and vehicle toys to collect across Hasbro's ActionVerse, featuring kid-favorite characters and entertainment-inspired design.
Spider-Man: Brand New Day's cast includes Tom Holland, Zendaya, Sadie, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The movie is directed by Destin Daniel Cretton and written by Chris McKenna & Erik Sommers. The film is produced by Kevin Feige, Amy Pascal, Avi Arad and Rachel O'Connor.
Spider-Man: Brand New Day swings into theaters on July 31, 2026.