New Billboard For MARVEL'S AGENTS OF S.H.I.E.L.D. Spotted In LA

New Billboard For MARVEL'S AGENTS OF S.H.I.E.L.D. Spotted In LA

Although there's still no official premiere date, Marvel's Agents of S.H.I.E.L.D. is making its presence known. Hit the jump to check out a snapshot of a new billboard that went up today in Los Angeles.

By JasonBourneCBM - Jul 01, 2013 11:07 AM EST
Filed Under: Agents of S.H.I.E.L.D.
Source: SuperHeroHype

S.H.I.E.L.D is making their presence known not only in the movies, but in the real world as well! A new billboard was spotted today in Los Angeles to promote Marvel's upcoming television series Agents of S.H.I.E.L.D., which airs on ABC this fall.





Clark Gregg reprises his role of Agent Phil Coulson from Marvel’s feature films as he assembles a small, highly select group of Agents from the worldwide law-enforcement organization known as S.H.I.E.L.D. Together they investigate the new, the strange, and the unknown across the globe, protecting the ordinary from the extraordinary. Coulson’s team consists of Agent Grant Ward (Brett Dalton), highly trained in combat and espionage, Agent Melinda May (Ming-Na Wen) expert pilot and martial artist, Agent Leo Fitz (Iain De Caestecker); brilliant engineer and Agent Jemma Simmons (Elizabeth Henstridge) genius bio-chemist. Joining them on their journey into mystery is new recruit and computer hacker Skye (Chloe Bennet). From Executive Producers Joss Whedon (“Marvel’s The Avengers,” ”Buffy the Vampire Slayer”); Jed Whedon & Maurissa Tancharoen, “Marvel’s Agents of S.H.I.E.L.D.” pilot co-writers (“Dollhouse,” “Dr.Horrible’s Sing-Along Blog”); Jeffrey Bell (“Angel,” “Alias”); and Jeph Loeb (“Smallville”) comes Marvel’s first TV series. “Marvel’s Agents of S.H.I.E.L.D.” is produced by ABC Studios and Marvel Television.
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ksommer
ksommer - 7/1/2013, 11:45 AM
@blackandyellow I agree regarding the average person. But for the millions that saw The Avengers, they should know.
write33
write33 - 7/1/2013, 11:52 AM
hunh I agree, that's not the best idea...why no Call to Action on it? seems like a wasted of an opportunity.
ParisSun
ParisSun - 7/1/2013, 11:52 AM
I guess they are striking while it's hot but I would have waited till after Phase 3 before doing this. But I do like they are tying the movies and tv shows together. I hate how they don't do that with Arrow.
ParisSun
ParisSun - 7/1/2013, 11:54 AM
Also would have left Coulson dead. This will make his death in Avengers worthless. Also need someone with more gravitas than Clark Gregg. The guy is a supporting actor not a leading man.
pistolero82
pistolero82 - 7/1/2013, 11:54 AM
I like it.
devil
devil - 7/1/2013, 12:03 PM
for movie news watch on u-tube amcmovietalk it a good show
DVonShakari
DVonShakari - 7/1/2013, 12:04 PM
The Hipsters of S.H.I.E.L.D.
CaptainFuryAgent
CaptainFuryAgent - 7/1/2013, 12:05 PM
Perfect. It will cause people to look for the meaning. That's what you want. Not the cliché call to action junk. This is not a wasted opp, it's spot-on.
didich
didich - 7/1/2013, 12:10 PM
As a fan of minimalist promotion, I love this billboard.
Cartoon22
Cartoon22 - 7/1/2013, 12:12 PM
Thanos!!!!!
blvdnoise
blvdnoise - 7/1/2013, 12:18 PM
Brilliant! It'll make the "average person" ask others what it is..
Mrsinister
Mrsinister - 7/1/2013, 12:26 PM
Being that I live in Hollywood, this is most likely a teaser billboard
92Marvel
92Marvel - 7/1/2013, 12:28 PM

I know this show will be good can't wait expand the mcu even more
exe
exe - 7/1/2013, 12:33 PM
Meh show.
NoAssemblyReqd
NoAssemblyReqd - 7/1/2013, 12:35 PM
It's a called a TEASER billboard. The cryptic nature of it will cause buzz, and more than likely the billboard will be updated or changed as the premiere date approaches, not unlike a movie website.

Marvel and Disney certainly have the money to "waste" on marketing like this -- so I don't see how this is a missed opportunity for a call to action.
NoAssemblyReqd
NoAssemblyReqd - 7/1/2013, 12:36 PM
(and MrSinister beat me to it!)
Bodwulf
Bodwulf - 7/1/2013, 12:41 PM
Looking forward to the show! Hope it can get it's own niche in the marvel universe!
write33
write33 - 7/1/2013, 12:47 PM
@CaptainFuryAgent


it will what??? it will cause people to research a symbol?? If there is a subliminal message encoded that plants a suggestion in their brains? maybe. Otherwise, that's simply not true. I work in Marketing and you can hand people a Call to Action with a promotion incentive attached and you'll never get a 100% response rate........whereas this? 'gives them no incentive or indicator that it's even for a TV show vs. movie vs. book vs. political campaign vs. who know!?. .............. No, this is easily ignored is what it is. Maybe Marvel got the offer for a free bit of ad space and this is all they could throw together on short notice.
write33
write33 - 7/1/2013, 12:49 PM
@NoAssemblyReqd

Mystery doesn't cause buzz!!! how would somebody get buzz from this? you'd have to assume they take a pic and research the pix or post it and find out more on it from a Friend telling them perhaps? that's a hell of an assumption.

That said? I agree 100% that Disney more than has enough cash to do any Marketing (ineffective or not) that they so choose.
Brainiac13
Brainiac13 - 7/1/2013, 12:51 PM

I'm sure 69ballZdeep is Intruder!

Its funny how Intruder disappears then becomes MikeH then 69 and back full circle with the same bullshit....same phrases...same standard of Intellect!

I could be wrong! ......Nah 98% sure!

Hey...Have your fun!
Brainiac13
Brainiac13 - 7/1/2013, 12:51 PM
I'll check this show!
HelaGood
HelaGood - 7/1/2013, 1:19 PM
where is that? I wanna go see it!!!
HelaGood
HelaGood - 7/1/2013, 1:21 PM
its perfect especially since all the Clear Channel billboards are not functioning anymore and are just solid black billboards. glad they are making some use of them. makes it look like SHIELD shut them off...
GeekyCheekyChic
GeekyCheekyChic - 7/1/2013, 1:36 PM
In Joss I trust.
RIP Black Belt Jones Jim Kelly
Seconded: AMC movie talk with John Campea on YouTube is the shit...watch it every day.
ruadh
ruadh - 7/1/2013, 1:38 PM
@NoAssemblyReqd
"It's a called a TEASER billboard. The cryptic nature of it will cause buzz"

That's completely correct.Look at something like Cloverfield, which had a TON of buzz based on all the teaser stuff even a year before the film's release.
Ocelot
Ocelot - 7/1/2013, 1:57 PM
It doesn't have the directions to a drive thru so of course people who drive past aren't going to care.
ANIMUS84
ANIMUS84 - 7/1/2013, 2:04 PM
They might as well had put that on Sewer caps
TheRationalNerd
TheRationalNerd - 7/1/2013, 3:40 PM
@TheRealRemyLebeau

"Shield logo is recognizable unlike DC logo ;)"



Who does this guy think he is?? lol



mgeoff88
mgeoff88 - 7/1/2013, 3:42 PM
That's awesome! With Joss Whedon calling the shots, this show has through the roof potential.

Damn... R.I.P. Jim Kelly.

@BoatsnHOES I was more thinking Treadstone with the author of this article being Jason Bourne. ;P

@69ballZdeep Even on a Marvel article you troll about MOS? You are persistent, I'll give you that.
CaptainFuryAgent
CaptainFuryAgent - 7/1/2013, 4:30 PM
@write(butWRONG)333:
Marketing in Podunk, USA does not equal advertising campaign for major media. Bottom line: the PROFESSIONALS that Marvel, thus Disney, thus ABC deployed for this show have decided that this is phase 1 of their campaign. I agree with them and not you. I could see if S.H.I.E.L.D. were not all over MCU Phase One, or the third most successful movie EVER (Avengers), but they were. So there is, at least, latent recognition in their generalized target audience. But there is probably HIGH brand recognition in their specific target audience. So they are strong enough to go clandestine and minimalist to start.

I majored in Journalism and Advertising/Mass Communication and have worked for NBC (network-level entertainment)in NYC, Nickelodeon, PBS, and created my own show three different times, two airing in 26 million homes. So don't presume to lecture me in advertising. The pros at Marvel/Disney/ABC are right.
JettJagguarrr
JettJagguarrr - 7/1/2013, 7:13 PM
Looks better than that Arrow crap...Winning!

MARVEL LOGO photo: Marvel Logo Marvellogogif.gif

R.I.P. Black Dragon...

martial artist jim kelly photo: Jim Kelly jimkelly.jpg
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