Calvin Klein has revealed the second chapter of its Fall 2026 "Feel the Fit" denim campaign, with Tony Award-nominated actor and Spider-Man: Brand New Day star Sadie Sink. Yes, the MCU's Jean Grey is promoting jeans.
Directed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes where slipping into her Calvin Klein jeans sparks "a shift in energy." As unexpected moments unfold around her, the actress "moves through each with natural confidence and ease," showing how "the right jeans can change everything."
Discussing her involvement with the campaign, the Stranger Things alum said, "Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural."
"I love the idea behind 'Feel the Fit.' The right pair of jeans has a way of changing how you carry yourself from the moment you put them on," she continued. "Every look let me explore a different side of my style while still feeling completely like me."
After making her MCU debut in Spider-Man: Brand New Day, Sink will return as Jean in 2028's untitled X-Men reboot. The mutant is expected to be one of the movie's leads, with Jean also rumoured to appear in next December's Avengers: Secret Wars in some capacity.
The 24-year-old stuns in this Calvin Klein campaign. Of all the Stranger Things cast members, most believe she'll have the biggest career. Beyond the MCU, however, it remains to be seen which high-profile projects she's lining up, though she's most recently impressed in the West End's production of Romeo & Juliet.
Directed by Jake Schreier (Thunderbolts*), the untitled X-Men movie stars Kit Connor (Heartstopper) as Scott Summers, Sadie Sink (Spider-Man: Brand New Day) as Jean Grey, Christopher Abbott (Catch-22) as Professor Charles Xavier, Inde Navarrette (Obsession) as Rogue, and Maya Boyd (& Juliet) as Storm.
Samara Weaving (Ready or Not) also stars as Emma Frost, alongside Adam Driver (Star Wars: The Force Awakens), who plays Nathaniel Milbury, an alias of Mister Sinister in the comics.
X-Men will be released exclusively in theaters May 5, 2028.