SDCC '11: LEGO And Marvel Studios Team Up For The Avengers!

SDCC '11: LEGO And Marvel Studios Team Up For The Avengers!

In news which will surely leave a smile on the face of all collectors, it has been announced today that Marvel Studios and LEGO will team up to deliver movie themed set for The Avengers and much more...

By JoshWilding - Jul 20, 2011 10:07 AM EST
Filed Under: Avengers

Unfortunately, there are no pictures of the LEGO sets or characters available as of this moment, but keep your eyes peeled as a selection of figures WILL be unveiled during the weekend. It was also announced today that the company will maintain their relationship with DC, with some of their best known superheroes said to be the main focus of the "Super Heroes" collection featuring 13 iconic characters.

Two of the world's most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection -- LEGO SUPER HEROES -- which will bring the characters, vehicles and action of Marvel's renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection's initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.

The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel's The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel's The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man. Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con International at the San Diego Convention Center July 21-24.

"Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time," said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. "We're thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike."

Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, "The partnership with LEGO Group furthers Marvel's strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category."

The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel's The Avengers.


STARRING:

Chris Evans as Steve Rogers/Captain America
Sebastian Stan as Bucky
Hayley Atwell as Peggy Carter
Hugo Weaving as Johann Schmidt/Red Skull
Toby Jones as Arnim Zola
Stanley Tucci as Abraham Erskine
Tommy Lee Jones as Col. Chester Phillips
Dominic Cooper as Howard Stark
Neal McDonough as Dum Dum Dugan
JJ Field as Union Jack
Derek Luke as Gabe Jones
Kenneth Choi as Jim Morita

RELEASE DATE: July 22nd, 2011. (US) July 29th, 2011. (UK)





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Armageddon26
Armageddon26 - 7/20/2011, 10:15 AM
Not cool dude.
PaulRom
PaulRom - 7/20/2011, 10:18 AM
Sweet!!!!
Which reminds me, I need to start collecting LEGO sets again.
KaneVonDoom
KaneVonDoom - 7/20/2011, 10:21 AM
HELLLL YESSSSSS!!!!
cbfriend
cbfriend - 7/20/2011, 10:26 AM
LEGO Avengers: The Video Game? I think so. :)
TurdFergunson
TurdFergunson - 7/20/2011, 10:26 AM
a Legos Avengers video game maybe?!?!!? EPIC WIN!!!
Lert
Lert - 7/20/2011, 10:28 AM
well, this is their fan base.... kids, playing with lego's... will be such a bubble-gum movie..
Sto0pidpenguinpro
Sto0pidpenguinpro - 7/20/2011, 10:29 AM
it took long enough
CorndogBurglar
CorndogBurglar - 7/20/2011, 10:31 AM
bring on Lego Marvel Universe the video game! you know its only a matter of time now!
CorndogBurglar
CorndogBurglar - 7/20/2011, 10:32 AM
why is Nick Fury in the X-Men collection? should be Cyclops.
TheRaven20
TheRaven20 - 7/20/2011, 10:33 AM
YEEESSSSS!!!! I love Legos!1! Now the just need The Hobbit Legos and we're good.
Mechagino
Mechagino - 7/20/2011, 10:39 AM
Better re-release some of the spider-man movie legos from before!
Shieldofpower
Shieldofpower - 7/20/2011, 10:43 AM
@PaulRom Stole the words right out of my mouth.
HULK2099
HULK2099 - 7/20/2011, 10:46 AM
More for my collection
MSPaint
MSPaint - 7/20/2011, 10:47 AM
YES YES YES YES YES WIN!! @ JERBEAR Spiderman has them too
pirooks
pirooks - 7/20/2011, 10:48 AM
@Lert you must be middle aged and missed out on the lego craze as a kid because there is indeed nothing "bubblegum" or childish about legos... its all badassness
dmm5
dmm5 - 7/20/2011, 10:51 AM
Heeeeell yeeeeah
ThunderCougarFalconBird
ThunderCougarFalconBird - 7/20/2011, 10:59 AM
Awesome!!! My son is really into Lego and it's one of those guilty pleasures of mine too! This gives me a whole new set to pretend to not want my son to get!!!!
ThunderCougarFalconBird
ThunderCougarFalconBird - 7/20/2011, 11:04 AM
@ patrickbateman47 - I believe that to be the best Avengers poster around! Kudos! Image saved and used as phone wall paper!
batglassjaw
batglassjaw - 7/20/2011, 11:07 AM
This has win written ALL over it.
OptimusPrime114
OptimusPrime114 - 7/20/2011, 11:10 AM
DC & Marvel Lego sets?! Totally epic, man!

Also, here's some LEGO Marvel & DC pics I found on Deviantart.com:

OptimusPrime114
OptimusPrime114 - 7/20/2011, 11:11 AM
bilkil92
bilkil92 - 7/20/2011, 11:14 AM
ROBBEATZZZ
ROBBEATZZZ - 7/20/2011, 11:25 AM
FINALLY!!!...MARVEL LEGO VID GAMES ARE NEXT!!...GROUND BREAKING!
VanCityKid
VanCityKid - 7/20/2011, 11:43 AM
Now they LITERALLY need to be Assembled
plasticman
plasticman - 7/20/2011, 11:51 AM
You took their punch line, VanCityKid.

I know what you mean, Ron. The Lego sets and the Lego video games are for "the children."
Ryuujin
Ryuujin - 7/20/2011, 12:18 PM
This is a major shock to me given that this was just discovered: http://www.legosuperheroes.com/

So it looks like LEGO is partnered with both Marvel -and- DC to do merch in 2012.
ThunderCougarFalconBird
ThunderCougarFalconBird - 7/20/2011, 12:19 PM
@ plasticman - yes, they are "for children" and we have children so we can get the latest range of cool toys! Obviously we hold up the pretence of indifference in front of the wife but we gently sway our child's toy collection. My son is at the great age where he is desperate for all things Lego but can't build it all himself, naturally I "reluctantly" aid him with his building!
JOHNNYisQUICK
JOHNNYisQUICK - 7/20/2011, 12:23 PM
YESSSSSSSSSSSSSSSSSSss
CorndogBurglar
CorndogBurglar - 7/20/2011, 12:26 PM
Lego Marvel Vs DC Video Game!
Altair
Altair - 7/20/2011, 1:05 PM
PonyOfChaos' URL has LEGO and Warber Bros copyright symbols at the bottom. So LEGO has DC and Marvel brand sets coming out next year.
Jefferys
Jefferys - 7/20/2011, 2:25 PM
This is going on my LEGo collection- I, I, I mean my 'sons' LEGO collection. Who wants LEGO these days?
Nerdman3000
Nerdman3000 - 7/20/2011, 3:03 PM
We need a lego Terminator Video Game.
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