COMICS: Axel Alonso Says Marvel Considered Killing Off The Avengers In AVENGERS VS. X-MEN

There was tons of interesting stuff in that interview, I did notice that.

"we elevate characters we want to make popular -- like Guardians of the Galaxy, Ant-Man, Inhumans and Doctor Strange." Inhumans movie confirmed.

Aaaaand..... Heroes reborn 2...

Jeeez....

Remember when cool, dramatic and epic events happened in comics WITHOUT press releases, talk show appearances and attempts to excite people who could care less about comics? Remember when you were genuinely SHOCKED that a character died, or turned evil or even changed costumes?

Axel Alonso is just another failure as EIC for Marvel. I'm waiting for the day when the EIC of Marvel (and DC) starts acting like the curators of the great properties that they have been given. The 'death of Wolverine' is a friggin' joke.

What he essentially said is "We have to keep churning out these gimmicks attached to our most popular characters because that's the only time we see any significant pulse in our sales numbers." "We have spent that past two decades making comics for ourselves and warping these classic characters to our whims and as a result have taken comics out of the hands of the kids they were meant for and turned them into the dismal fodder for grown men we have today."

And here come the 'fans'! All 50 to 100,000 of them who slink into their local comic book stores on a monthly basis. Lapping up this tripe like its new and special. Maybe Jon Stewart will mention it! Maybe Joe Quesada will appear on Colbert! The View told us Thor is a woman now! That must mean its IMPORTANT and they mean it this time! Don't look now....Captain America is BLACK! AGAIN! Yay PROGRESS!

Pathetic.

crappy whiners, if they dont make comic just to sell, then for what?
good story?
alot of good tittles are at low sales and at the edge of canceling.
like superior foes of sp m, or hawkeye
whiners here scream crappy stuff about death of the wolverine , saying again and again that they dont want to read it. but i well damn sure that none of them know what the heck happened in issue 15 of Hawkeye
yeah, you dont know what happened?
what happened is that people whine about there are no good story at marvel comci right now for them to buy, but the truth is they dont buy good story , and dont know that good stuff still out there, and then came a day good tittles been canceled. and then there are less and less good titles. all because of those whiners. yeah. keep whinning. and let good serie die.
yeah, that's it, good story not alway sale good.

I wonder why he thinks FalCap will sell more comics when he's got the worst Captain America writer in 10 years (Rick Remender) at the helm. Sales of Captain America tanked with Steve thanks to Rick. You have a $700M movie with the character and his comic stinks.

Don't even get me started on Thor Woman.

Axel Alonso is clueless ... to admit what he said about selling comics with gimmicks and DEATH shows how misguided MARVEL is. That's why it's so hard to keep readers these days.

Ah, they've been doing gimmicks for decades now. Killing characters (Superman's death received tons of news coverage), multiple covers, hologram covers, foil covers, chase variants etc. And there was a boom in the 90s because so many people who weren't readers were buying up these things as investments. When they finally figured out the true value of these things, the comic industry sank back down to struggling.

I remember a panel in the early 90s at comic con where they were basically asking everyone in the audience how the hell to get more readers?!

I really don't see how now is different from then, as far as what they put out. Still multiple covers, still killing major characters etc.

Thank you.

Also "stories that sell comics" are actually not gimmicks etc. The gimmicks may get a new reader to buy a comic, but it's a safe bet they are aware that it's good stories, entertainment, that will get that person to buy the next issue a month later.

When I was a kid, it was usually a neat cover, or an interesting character that would get me to try a new book. And then I'd have to go to town on back issues.

"Marvel Comics Editor-in-Chief Axel Alonso talks about how they don't really think about the movies when it comes to making drastic changes such as those seen in "Avengers NOW"



Yeah right ! That's why Peter Parker conviniently returned before TASM 2.... And that's why all the avengers will return before AOU next year ! Guaranteed Steve Rogers becomes Cap and the real Thor gets his hammer back from lady-Thor shit you'll even see Stark back to a gold and red armor!..... Drastic changes isn't good story telling it's just a quick grab for attention!

And again, "drastic changes" is nothing new in comics. They do this, then go back later to status quo. Always. And yeah, I think he's downplaying how much the movies affect the comics (everyone switched to black leather uniforms after the first XMen movie came out), but peter parker was coming back anyway. The avengers will always come back, movie or not.