As part of the "All-New Marvel NOW!" initiative, a new Ghost Rider series from the creative team of writer Felipe Smith and artist Tradd Moore will be launched in early 2014. However, the Spirit of Vengeance will have a new avatar; Robbie Reyes. He will apparently take on the mantle in order to get revenge against Mr. Hyde after he descends on Los Angeles with a dangerous new drug, while it sounds as if this version of the character will be driving a car instead of a motorcycle! Check out artwork and comments on the series from Smith below.
"Our protagonist is Robbie Reyes, a quiet 18-year-old East Angelino with a short fuse, a passion for electronic music and a nearly unhealthy infatuation with absolutely anything powered by an engine. His vehicle of choice, the automobile, very clearly sets him apart visually. In comparison to his vengeance-seeking predecessors, he's very young and inexperienced in most aspects of life; but as the product of a harsh inner city upbringing, Robbie's street smarts, overall distrust for most people, and clear contempt for his violent surroundings make him the perfect host for a Spirit of Vengeance. Once we get to know him, we also realize that he's a sweet, well-meaning person, something that may not sit well with the Spirit possessing him."