Give 0.7% is a new global initiative that encourages everyone to get behind the 0.7% foreign aid
target by committing a tiny percentage of their time or income to making the world a better place.
The initiative launches with a film that lasts for 0.7% of one day - that’s just ten minutes and five seconds. It tells the story of the 0.7% aid target and the global efforts to end extreme poverty through the UN Millennium Development Goals initiative. Although the message is serious, this isn’t your average, heart wrenching charity video.
The film uses culturally relevant and often extremely funny YouTube clips to explain why we should all Give 0.7%, whilst celebrating those who already do.
For example, FC Barcelona give 0.7% of their annual revenue to support the United Nations Millennium Development Goals. The goal of the Give 0.7% campaign is to capture the public’s imagination and instill a sense of shared responsibility amongst its global audience.
Watch the video. Share the video. Change the world.