Disney continues to pump the marketing machine for
Aladdin, releasing two new TV spots for the upcoming live-action adaptation of the animated classic.
The new clips feature many of the same scenes we've seen in previous teasers and trailers, but are edited in a way to accentuate a certain story angle. These new spots emphasize the importance of self-confidence.
While Guy Ritchie's adaptation seems very much in line with the animated movie in terms of plot and story structure, there appears to be a much greater empasis on the Genie (Will Smith) stressing it's what's on the inside that's more important than looking like a prince on the outside.
Check out the new TV Spots, "Inside" and "Confident," below.
A thrilling and vibrant live-action adaptation of Disney’s animated classic, “Aladdin” is the exciting tale of the charming street rat Aladdin, the courageous and self-determined Princess Jasmine and the Genie who may be the key to their future. Directed by Guy Ritchie, who brings his singular flair for fast-paced, visceral action to the fictitious port city of Agrabah, “Aladdin” is written by John August and Ritchie based on Disney’s “Aladdin.” The film stars Will Smith as the Genie; Mena Massoud as Aladdin; Naomi Scott as Jasmine; Marwan Kenzari as Jafar; Navid Negahban as the Sultan; Nasim Pedrad as Dalia and Billy Magnussen as Prince Anders.
Aladdin flies into theaters on May 24. Early box office tracking
estimates an $80 million-plus opening for the adaptation, a figure that could rise upwards of $100 million with a continued marketing push from Disney.