G.I. Joe: The Rise of Cobra was widely regarded as a crushing disappointment and while the sequel G.I. Joe: Retaliation had its moments and was a definite improvement, not even the presence of Dwayne "The Rock" Johnson was enough to turn things around. Now, a reboot is being planned by Hasbro and regardless of how much fans want a crossover with the Transformers franchise, they have other ideas.
"The world has changed, and I think you’re going to see G.I. Joe changing with it," explained Simon Waters, head of Hasbro Studios Consumer Products in a recent interview with The Los Angeles Times. "There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters."
"We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically," added Hasbro CCO Steve Davis in the same interview.
It sounds like the plan is to modernise the franchise, but coming up with a quality storyline which does the characters justice and can compete with the movies released by the likes of Marvel Studios and Warner Bros. should probably be a bigger priority than appealing to millennials! What do you guys think of these comments? As always, let us know your thoughts in the comments section down below.