James Cameron made the announcement that Fox will be showing fifteen minutes of Avatar footage in digital 3D in as many cinemas as they can on August 21st – and it will all be completely FREE to anyone who can get in to see it. In the US it seems the screening will occur primarily in Imax 3D and Imax digital 3D. Internationally it looks like happening in both Imax and any other cinema that can host 3D.
Here’s James Cameron’s complete announcement:
We’re going to do something unprecedented. It’s a social marketing experiment. We’re going to take over as many IMAX 3D theaters and other select 3D theaters worldwide on August 21 and we’re going to let an international global audience come see 15 minutes of Avatar for free. It’s going to be Avatar day.
Mark August 21 on your calendar because you can be sure this will be an awesome way to spend fifteen minutes on that day.
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