There's also a new report from Variety, which highlights the film's increased marketing efforts over the last week in the wake of reports which stipulated that "Pacific Rim" was headed for a low, opening weekend domestic box office gross. If you've visited CBM daily, you'll know exactly what the trade is referring to, however, do you feel the efforts to increase more awareness were warranted or has the film now been overexposed?
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PACIFIC RIM' Star Idris Elba On Kaijū's, Stacker Pentecost And Guillermo del Toro
Running Time: 2 hrs 11 min (rumored)
Release Date: July 12th, 2013 (USA)
MPAA Rating: PG-13
MPAA Rating:Charlie Hunan, Idris Elba, Rinko Kikuchi, Charlie Day, Ron Perlman
Directed by: Guillermo del Toro
Written by: Travis Beacham
"When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse."