Fox's newest Summer movie, Rise Of The Planet Of The Apes, is off and running this weekend with a 1.25 million dollar midnight opening. A Fox executive told Deadline that it is a good start compared to last weekends Cowboys and Aliens that earned right around 800 thousand dollars during its midnight showings.
Reports Deadline:
It's a low-key start for a modest midnight opening of $1.254 million in only 1,124 North American locations for Fox's prequel Rise Of The Planet Of The Apes with CGI animals and James Franco. "It's a good start considering that Cowboys & Aliens had about $800K in midnights a week ago," a Fox exec tells me.
Film Synopsis:
The Planet of the Apes franchise gets the origin treatment in this 20th Century Fox production from director Rupert Wyatt. The script, written by Amanda Silver and Rick Jaffa, concerns a group of American scientists whose genetic experiments lead to an uprising by a race of intelligent apes that they helped create. James Franco stars, with Freida Pinto and John Lithgow heading up the rest of the cast.
With a solid opening night like this hopefully we will see a sequel in the near future. Until then make sure you go check out
Rise Of The Planet Of The Apes in theaters
TODAY!!!