It's hard to say where things went wrong but expect analysts to be talking about this for a while. Solo: A Star Wars Story has started its international run with a massively disappointing $84 million debut. As per usual, the UK has embraced the franchise with a total of $10.3 million but considering the fact it opened there on Thursday, that's really not that great. Next up was China with a lowly $10 million.
The only market the spinoff didn't open in is Japan so these figures are not good and it pales in comparison to the $134 million Rogue One: A Star Wars Story opened with internationally in 2016.
In North America, opening weekend estimates have once again dropped from $115 million to $101 million over the four day holiday weekend. Some believe that it could fail to crack $100 million if business doesn't pick up soon and you have to believe that this is a result Disney is unhappy with.
There are a myriad of reasons why Solo: A Star Wars Story has failed to take off. Disney has only been marketing the movie for three months and it's coming very soon after the divisive The Last Jedi was released. By rights, it probably should have opened in December rather than weeks after Avengers: Infinity War and Deadpool 2 but Disney is looking to keep that reserved for Mary Poppins Returns.
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