The Amazing Spider-Man Viral Marketing Continues

The Amazing Spider-Man Viral Marketing Continues

HitFix film critic Drew McWeeny receives Peter Parker's book bag containing many hints at the upcoming blockbuster.

By GreendaleHumanBeing - Feb 13, 2012 06:02 PM EST
Filed Under: Spider-Man
Source: HitFix

Over at HitFix.com, film critic Drew McWeeny received the an awesomely detailed book bag formerly belonging to Peter Parker. Below are images of the content in the book bag:



































The Amazing Spider-Man is in theaters July 3, 2012.
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imnotahero
imnotahero - 2/13/2012, 7:26 PM
lol, Brick wall = splat.
travispipes
travispipes - 2/13/2012, 8:00 PM
That is freaking awesome!
ComicBrooks
ComicBrooks - 2/13/2012, 8:02 PM
I love it!
Viltrumite
Viltrumite - 2/13/2012, 8:09 PM
This is too cool, it looks like the contents of my backpack.
And holy shit, I think he's working out the physics of web-swining on the "splat" page.
TheAntiGrif
TheAntiGrif - 2/13/2012, 8:11 PM
looks gr8 lotofwork is bein put in this i know
95
95 - 2/13/2012, 8:22 PM
Well thought out Viral Marketing. Really great.

Wouldn't mind the book bag for classes, tomorrow.

Wouldn't mind any of the contents...

Shoes will go well with what I'm wearing, tomorrow :)
ArcticMonkeys
ArcticMonkeys - 2/13/2012, 9:41 PM
im surprised no ones brought up the timer thats counting down at http://markofthespider-man.com/
spidey1610
spidey1610 - 2/14/2012, 12:37 AM
It looks like Spider-Man is more frequent photographer in this movie.
MovieMaster
MovieMaster - 2/14/2012, 4:03 AM
I'll be covering the Viral Marketing in full. In 3 hours, something will happen in New York and myself and my Twitter Army will try to get to the bottom of it. Basically Go Here if you want to check out the site. If a countdown doesn't appear for you, click the TV screens in this order:

1,6,4,2,5,3,2,4,5,3,2,1,6,3,6,2,1,4,2,5

You're welcome.
AlexRival
AlexRival - 2/14/2012, 8:53 AM
@Movie Master, what's supposed to happen when you click them in order? Nothings happening for me.
thewolfx
thewolfx - 2/14/2012, 9:28 AM
-_-
TheSpiderSlayer1997
TheSpiderSlayer1997 - 2/14/2012, 10:02 AM
Dude.... che markofthespider-man they are trowing some riddler's to each city !!
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