BOX OFFICE: THE LONE RANGER Opens With An Unimpressive $9.67M

BOX OFFICE: THE LONE RANGER Opens With An Unimpressive $9.67M

After earning just $2M from its Tuesday night late shows, Disney's The Lone Ranger failed to do much better when it opened officially on Wednesday. The movie earned under $10M, being left in the dirt by Despicable Me 2 with $35M.

News
By MarkCassidy - Jul 04, 2013 04:07 AM EST
Filed Under: Action
Source: Via Deadline



You'd almost have to feel sorry for The Lone Ranger. Back in August 2011 Disney shut down production on the movie for six months after the budget ballooned out of control; now they must be wishing they'd never started back up again! Gore Verbinski's take on the legendary Texas lawman has badly underperformed with only $9.67M Wednesday. According to analysts this means the movie may not even pass $50M for its first 5 days -- way below even Disney’s low-ball projection of $65M for North America. The Lone Ranger most likely won’t cover its $215M-$250M cost despite this holiday’s 4x multiple. By stark contrast, Universal's animated sequel Despicable Me 2 raked in a whopping $35M, which is higher than Monsters University‘s Friday take of $30.5M last month. Will you be venturing out to the flicks this 4th of July weekend? If so, what will you be seeing?


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JoeMomma29
JoeMomma29 - 7/4/2013, 5:09 AM
That is not good!
edmundo
edmundo - 7/4/2013, 5:15 AM
Have no plans on seeing this. Disney is probably banking on Depp to bring in the overseas market to off set its poor US showing
JoeMomma29
JoeMomma29 - 7/4/2013, 5:16 AM
@ MartinAbom

I agree, also Johnny Depp is getting old!
ManofSteel23
ManofSteel23 - 7/4/2013, 5:18 AM
The john carter of 2013
JoeMomma29
JoeMomma29 - 7/4/2013, 5:20 AM
Dang I crack up when Disney strikes out they go out with a bang!
sameoldthing
sameoldthing - 7/4/2013, 5:25 AM
Seriously,has any quality animated film lost out to a live action film on opening weekend or holiday?
I said "quality" because there are some crappy ones made. (non-Pixar usually.)

Those animated kids movies are like printing money.
If I were a movie producer I would only back CG animated projects if I want big returns on my investment & guaranteed sequel revenue.
novaprime
novaprime - 7/4/2013, 5:26 AM
This week is for the Kids, this weekends for the Grown ups. Lr will make its money over the Weekend!!! its Disney guys
Ocelot
Ocelot - 7/4/2013, 5:28 AM
2 bombs in 2 months for Smith and Depp who were thought to be two of the biggest box office draws would have seen that coming a year ago.
Satanistpanther
Satanistpanther - 7/4/2013, 5:32 AM
That should [frick] up Depp overhype for a time. . Lol
TheYoungMan
TheYoungMan - 7/4/2013, 5:33 AM
jp688
jp688 - 7/4/2013, 5:36 AM
The weekend isn't even here yet, so it's a bit early to start with the hatin'.
knighted
knighted - 7/4/2013, 5:38 AM
Not a movie I'm interested in going to see and it might not even be bad.
DoctorWeird
DoctorWeird - 7/4/2013, 5:39 AM
Armie Depp for Batman
DoctorWeird
DoctorWeird - 7/4/2013, 5:43 AM
@Jollem

This'll make 2 billion easy. I think we should all go see it together
JoeMomma29
JoeMomma29 - 7/4/2013, 5:49 AM
In all fairness we should wait till Sunday to officially call this crap!
DoctorWeird
DoctorWeird - 7/4/2013, 5:49 AM
I'm an avid train enthusiast and sometimes when i'm bored, i build miles of private track and ride my 1860's train on it. I can relate to this film
Sanderman
Sanderman - 7/4/2013, 5:51 AM
If tickets weren't as high as they were I wouldn't mind giving it a try but it seems like now people have to be more selective about what they're going to see
calin88
calin88 - 7/4/2013, 5:51 AM
OK, it underperformed, but can anyone say if it's actually any good?
JoeMomma29
JoeMomma29 - 7/4/2013, 5:54 AM
@ SuperCat

Is that kitty litter for you since you are a super cat and have super poops?
DoctorWeird
DoctorWeird - 7/4/2013, 5:56 AM
@worldbreaker

I was gonna say power rangers but then i remembered pacific rim. Half way through production they should have inserted some power rangers and made that the most kick ass tv series to film adaptation ever!!!!
LEVITIKUZ
LEVITIKUZ - 7/4/2013, 5:56 AM
Shit movie
DoctorWeird
DoctorWeird - 7/4/2013, 5:58 AM
@SuperCat

Armie Hammer: Double Duty - Eliminates both factors. Fun and that feeling of money well spent
JoeMomma29
JoeMomma29 - 7/4/2013, 5:58 AM
Well I hope the movie is at least decent because the wife wants to see it and I have to take her this weekend.
DoctorWeird
DoctorWeird - 7/4/2013, 6:00 AM
@Jollem

LMFAO. I need a towel
DoctorWeird
DoctorWeird - 7/4/2013, 6:12 AM
@SuperCat

Never actually seen him in anything but the bandwagon stopped right outside my house. How could i not jump on? :P

Just seems alot of press about recent films are lacking. John Carter had a great history when looked back into, considering when it was written etc. I think these movies may have more success by making them a 'thing' that people are already into the idea of by the time its released. A little enlightening for the audience might peak some interest
SaxoWolf
SaxoWolf - 7/4/2013, 6:13 AM
3:10 to Yuma = the best modern western


the only way to redeem the Lone Ranger is making a crossover sequel with Zorro.
AmazingFantasy
AmazingFantasy - 7/4/2013, 6:15 AM
Eehh
thewolfx
thewolfx - 7/4/2013, 6:15 AM
The movie looked ass thats why
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