You'd almost have to feel sorry for
The Lone Ranger. Back in August 2011 Disney shut down production on the movie for six months after the budget ballooned out of control; now they must be wishing they'd never started back up again! Gore Verbinski's take on the legendary Texas lawman has badly underperformed with only $9.67M Wednesday. According to analysts this means the movie may not even pass $50M for its first 5 days -- way below even Disney’s low-ball projection of $65M for North America.
The Lone Ranger most likely won’t cover its $215M-$250M cost despite this holiday’s 4x multiple. By stark contrast, Universal's animated sequel
Despicable Me 2 raked in a whopping $35M, which is higher than
Monsters University‘s Friday take of $30.5M last month. Will you be venturing out to the flicks this 4th of July weekend? If so, what will you be seeing?
About The Author:
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.