Seemingly legit, Janet Varney's challege is to reblog the tumblr post 10,000 times for it to succeed. Video below.
The original post
"HERE’S OUR BIG NEWS, STRAIGHT FROM JANET VARNEY! IF THIS POST GETS REBLOGGED 10,000 TIMES IN THE NEXT 12 HOURS, WE’LL RELEASE THE 1 HOUR BOOK 2 FINALE TONIGHT AT MIDNIGHT EST ON NICK.COM!
No, seriously. Pick your jaw up off the floor! Catch “Night of A Thousand Stars” and “Harmonic Convergence” tonight at 8/7c on Nick…and then unlock the Book 2 finale episodes “Darkness Falls” and “Light in the Dark” online at midnight EST!
Let’s do this thing, Korra Nation!"
Link to tumblr post provided below
"http://korranation.tumblr.com/post/67056426031/heres-our-big-news-straight-from-janet-varney"
So far it's been an hour, and there's been approximately 4,500 reblogs. If anything an interesting interactive soial media experiement.