Disney Execs "Pleased" With AVENGERS: DOOMSDAY; Expected To Be 2026's Highest-Grossing Movie

Disney Execs "Pleased" With AVENGERS: DOOMSDAY; Expected To Be 2026's Highest-Grossing Movie

According to a new report, Disney executives are high on Avengers: Doomsday ahead of its release this December. We also have big updates on Star Wars and Avatar.

By JoshWilding - Feb 25, 2026 12:02 PM EST
Filed Under: Avengers: Doomsday
Source: Variety

Variety has published a fascinating piece on new Disney CEO Josh D'Amaro, exploring the challenges he'll face taking over the company from Bob Iger (if nothing else, he can rest assured it won't be as disastrous as Bob Chapek's time in charge).

The article, which is well worth reading in its entirety, touches on the state of both Marvel Studios and Lucasfilm after a challenging few years for the MCU and Star Wars.

Addressing the audience fatigue surrounding superheroes—caused, in part, by an oversaturation of Disney+ TV shows—it's said that Avengers: Doomsday is still expected to be 2026's highest-grossing movie. That's according to rival studio heads, anyway. 

"Some pundits argue the future of the superhero franchise may ride on the hotly anticipated 'Avengers: Doomsday,'" writes the trade, "although sources inside the company’s film division believe the health of the MCU does not hinge on an individual title. Executives are pleased with what they’ve seen for the December release."

That's a positive sign, especially amid continued reports that Avengers: Doomsday was filmed without a finished script. Longtime MCU fans will know it isn't exactly out of the norm for Marvel Studios to do so, of course.

On the Star Wars side, it's said "there are concerns" that The Mandalorian and Grogu's unconventional Super Bowl TV spot failed to hit the mark and generate the excitement Disney's marketing team was hoping for. The promo was criticised by fans eager for a new trailer, and while one did eventually follow, the moment to get the movie in front of that huge Big Game audience came and went. 

We've seen Marvel struggle with bringing its streaming characters to theaters, but it's simply too soon to say whether The Mandalorian and Grogu will give Star Wars fans what they've been looking for on the big screen.

Fortunately, "There’s a sense that 'Star Wars: Starfighter,' a spinoff from 'Deadpool & Wolverine' director Shawn Levy, is more likely to satisfy fans when it hits theaters next spring, with sources who have seen footage praising Ryan Gosling’s performance and suggesting Levy has recaptured the franchise’s spirit of fun."

Another sci-fi franchise with an uncertain future is Avatar. Despite grossing over $1.4 billion worldwide, Fire and Ash was considered something of a disappointment after its predecessors flew past the $2 billion mark. Now, D'Amaro needs to decide whether it's worth Disney continuing to fund filmmaker James Cameron's vision for Pandora.

As one insider puts it, "If you make $1 billion on the next movie, you still lose hundreds of millions..."

About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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Santanaonfire
Santanaonfire - 2/25/2026, 12:33 PM
It’s insane that grossing $1b on a movie would still mean losing “hundreds of millions”.
TheVisionary25
TheVisionary25 - 2/25/2026, 12:39 PM
@Santanaonfire - inflation is a bitch…

it’s too expensive in general now.
Mandalorian47
Mandalorian47 - 2/25/2026, 12:55 PM
@Santanaonfire - reasons like this will usher in ai effects in movies and big budget tv…. When you can pump out arguably better cgi from ai instantly and release movies and cg fest shows in a third of the time.
JabbaTheSus
JabbaTheSus - 2/25/2026, 1:00 PM
@Mandalorian47 - Yes and no. I don't doubt some will go this route, but one thing that I don't think any of these studios or Ai companies expected, is the massive backlash younger people are having with Ai content. I'm a bit of a TikTok addict, and trust me, the kids (25 & younger mostly) hate Ai stuff. They will actively avoid it, and shit on it, and boycott things that have Ai in it.
Nolanite
Nolanite - 2/25/2026, 12:41 PM
I still believe that Doomsday will be a major flop for the studio.

Take that as you will. Expectations will not be made.

Nolanite out
SuperClark
SuperClark - 2/25/2026, 1:21 PM
@Nolanite - Nope. Not a chance. If people flocked to see Avatar 3, a franchise that has reached its creative peak but the latest instalment still grossed a billion, DD will not be any different. It’s been several years since the last Avengers film yes but the demand is still there. It’s coming out during the Xmas season and it will have zero competition.

Also 3D, IMAX, 4DX, Dolby digital & 4DX formats will help rake in the cash. Finally RDJ is the MCU’s biggest draw. It was a wise decision bringing him back because he helped ignite the spark of the MCU back in 08. Even for the most cynical of spectators, RDJ as Doom has got everyone’s attention. You will want to see how it all plays out onscreen.
JusticeL
JusticeL - 2/25/2026, 1:43 PM
@Nolanite - ditto.
JusticeL
JusticeL - 2/25/2026, 1:45 PM
@SuperClark - I think you are over-estimating the draw of this movie. If it is good, then it might have legs, but it sounds like nostalgia bait and will drop like a stone after the initial fan rush.
catmandom
catmandom - 2/25/2026, 4:04 PM
@SuperClark - I have to admit that I found the RDJ as Doom announcement horrifying, but then I remembered it's a comic book movie. lol That makes all the sense in the world! hahaha
Rpendo
Rpendo - 2/25/2026, 4:20 PM
@Nolanite - This will make, on the lowest end, 1.7 billion.
SuperClark
SuperClark - 2/26/2026, 12:36 AM
@JusticeL - You just confirmed what I wrote. It will gross a billion regardless. I’m not talking about the quality of the film but the quantity. Unless world war 3 happens or there’s another pandemic the film will easily reach a billion.
SuperClark
SuperClark - 2/26/2026, 12:37 AM
@catmandom - me personally I can’t wait! It’s gonna be a rollercoaster.
marvel72
marvel72 - 2/25/2026, 12:52 PM
Like they were going to say they're not pleased.
JabbaTheSus
JabbaTheSus - 2/25/2026, 12:55 PM
Yea I can't really see anything else topping Doomsday tbh for 2026. Only 2 I can see coming close would be Mario Galaxy or Brand New Day. So many here are shitting on it now, but like any Avengers movie, once it starts the marketing roll out and we get a couple trailers the hype will be VERY high. I'm a little weary on how they'll pull off some plot points, but lets be real. The Russo's haven't let down with Marvel, with the exception IMO of SOME of Endgame. Ya'll just bitch too much.
marvel72
marvel72 - 2/25/2026, 1:01 PM
@JabbaTheSus - Show me something to get excited about,the only teaser I liked was the Cyclops teaser.
JabbaTheSus
JabbaTheSus - 2/25/2026, 1:08 PM
@marvel72 - bro... We're like 8 months out from this movie. We haven't even had a full trailer, or what final costumes will look like for a bunch of the cast, or even what the full plot is besides the never ending rumors. Calm your shit and wait lol
TheVisionary25
TheVisionary25 - 2/25/2026, 12:58 PM
Cool , this all sounds good imo so fingers crossed!!.

I will say in regards to the Mandalorian & Grogu that while perhaps it’s been difficult to find much if any success for Marvel by transitioning their streaming characters to the big screen , almost none of those characters also really broke out as strongly as the former two did so that should help its B.O , especially since both characters are popular amongst kids…

I still find it risky to release a movie about them now post S3 which while enjoyable to some like myself was still widely considered the weakest of the seasons then if they would have done so after S2 which felt like the peak of Mandalorian fever in the fandom but I do think the gamble will pay off moreso then not though we’ll see come May 22 of course.

Anyway , the last trailer made the movie seem really fun so I’m looking forward to it!!.

User Comment Image
WEAPONXOXOXO
WEAPONXOXOXO - 2/25/2026, 1:22 PM
I'm sure it'll make money but I think it's going to be an average comic book movie. I'm looking forward to The Odyssey and Dune 3.
bkmeijer1
bkmeijer1 - 2/25/2026, 2:17 PM
Think this'll cross 2 billion. And if it does, I can see Secret Wars make 3 billion
Thing94
Thing94 - 2/25/2026, 2:59 PM
3 billion
dragon316
dragon316 - 2/25/2026, 3:38 PM
What they said about fantastic four barely made profit thanks to fans support not new fans
dragon316
dragon316 - 2/25/2026, 3:38 PM
@dragon316 - marvel still being cocky with big egos again
Rpendo
Rpendo - 2/25/2026, 3:50 PM
This movie is going to make 200-300 million in product tie ins before a single eye is laid on it in theaters. The merch will bring in an additional 100-200 million. God knows how much VOD and home sales will do.

This is going to be a license to print money.
catmandom
catmandom - 2/25/2026, 3:57 PM
"audience fatigue" is some MADE UP BS! Shut the frick up and turn your frickin channel!!!
ObserverIO
ObserverIO - 2/25/2026, 5:23 PM
Of course it's expected to be 2026's highest grossing picture. Any moron can tell you that.

But the question that's making everyone constipated is: Will it be?
bobevanz
bobevanz - 2/25/2026, 8:01 PM
If it's great then yes but if it's anything less then Mario wins by a mile. Dune taking all of the IMAX screens opening weekend will be legendary lmao
tRuckRogers46A
tRuckRogers46A - 2/26/2026, 2:29 AM
I still don't get the whole CBM fatigue due to Disney+ shows argument. I watched them all and, other than Secret Invasion, enjoyed them all to varying degrees. Virtually none of them required 'homework' and if you'd seen even one Avengers film then you were pretty much good to go. If anything the only homework you'd need to have done would've been Endgame. The shows barely tied in to any future films and with the exception of Wandavision, FATWS, Loki and maybe Ms Marvel all the others could've been watched at any time or passed over completely.
Doomsday, with its ultra known characters, will make gazillions just as long as it's got a decent story with emotional impact.

Mando and Grogu will likely tank. The show has already had it's time and lost what originally made it so good. Add into that the Pedro backlash of recent times and I think, unless it's actually good, it'll flop hard.

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